Misfit’s Shine 2 packs vibration motor, upgraded internals, more into thinner …

21 Oct 2015 | Author: | No comments yet »

Misfit Debuts The Shine 2, A Bigger, More Powerful Version Of Its Flagship Activity & Sleep Tracker.

The Shine 2 also includes a vibrating motor which acts a wake-up alarm and alert for notifications. Over two years ago, Misfit launched an activity monitor called “Shine,” which was among the first breakout successes in the wearable space, offering an attractive alternative to competitors’ then more plastic-looking fitness trackers. The vibration feature is a true accomplishment considering the fitness tracker doesn’t need to be charged and can last between four and six months on a common disposable watch battery. In the years since, the company has expanded its product line to include a range of connected devices, including also sleep monitors and connected lightbulbs.

The new device, both a fitness and sleep monitor, features an updated design, a number of new sensors allowing for additional data collection, and improved touch responsiveness. It’ll track steps, calories, distance traveled and sleep quality, as well as activities such as swimming, basketball, tennis, soccer, yoga and dance. The new product comes at a time when the company is facing pressure not only from other fitness startups—like Fitbit—but also from smartwatch companies such as Apple and Samsung. As a prior Shine owner, I can attest to this problem – thanks to the Shine’s magnet, and its tendency to pop out of its band, I lost a couple of Shines previously. It also sells fewer wearables than Samsung SSNLF 5.00% and Apple AAPL 1.83% , despite the fact those companies sell smartwatches that retail for three times the price of Misfit’s most expensive wearables.

Xiaomi sells its own inexpensive fitness tracker—the Mi Band—that resembles Misfit’s trackers, although it syncs with its own software and not Misfit’s. Last year, Oscar, a health insurance company, started providing free Misfit fitness trackers to its members, so they could track steps in exchange for rewards. Misfit also has a full line of accessories that can turn its puck-like fitness trackers into either a bracelet or a pendant, and has partnered with fashion brands like Swarovski. The company says it has also improved its tap detection algorithms quite a bit – something that could address some of the troubles original Shine owners had with their devices. Now with a host of devices at varying price points, Misfit has the potential to carve out a niche for itself as a lower-cost alternative to pricier smartwatches, including Apple’s, by offering the basic functionality they do, including activity tracking, alert notifications, and more.

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