Motorola Considering Setting Up Manufacturing Facility in India

29 Jul 2015 | Author: | No comments yet »

Hands on with the Moto X Style.

After spending a few minutes to play with the Moto X Style (called the Moto X Pure Edition in the U.S.), which will start at $399, I have to say I’m impressed by the changes the company made.

Motorola is refreshing its Android smartphones with better cameras and other improvements as it seeks to lure customers who want lower-cost alternatives to leading smartphones from Apple and Samsung. Motorola says 60% of people globally have slept with their phones, 57% have used their handsets in the bathroom and 17% have even showered with the device. Improving on last year’s Moto X, the new model features a “best in class” 21 megapixel rear-facing camera which, the company boasts, beats the iPhone 6 for quality. Such stats come from an online survey of more than 7,000 smartphone owners in the U.S. and a half-dozen other countries, which Motorola revealed at a global press event Tuesday to announce the next three phones it hopes you’ll fall for.

But the overall DxOMark score alone doesn’t tell the full story, first breaking the results down into photo and video categories with seven sub-tests within each category, the report reveals distinct strengths and weaknesses in a number of areas. They include a 5.7-inch quad HD display, an all-day battery with fast charging, and a 21-megapixel rear camera that is complemented by a 5-megapixel front facing one. What’s more, the phone will work on all four major U.S. wireless carriers, and only be distributed online through Motorola, Amazon and Best Buy, and in Best Buy stores. Here we an example of a 21 megapixel device being outgunned by an 8 megapixel rival, but this particular result has nothing at all to do with resolution. It will not be available in physical carrier stores. “We’re seeing this a lot where anyone who is not Apple or Samsung and looking at the shelf space and promotion that they’re getting from U.S. carriers, or the lack thereof, (are trying their own) distribution channel,” says analyst Avi Greengart of Current Analysis. “Carriers are less punitive about that than they used to be, now that they’re moving more to device financing models.” The water-resistant and more budget-oriented Moto G, a pretty powerful phone in its own right for its $179.99 unlocked price, will be available in carrier stores in August.

Compared to the Galaxy S6 Edge and iPhone 6 Plus, DxO noted overexposure, imaging noise (or grain) and some unwanted colour tints in the corners of the image. I mentioned the upcoming Android Pay mobile payments system as a reason to include one, but he said the company didn’t want to add hardware features for upcoming software features that haven’t launched yet. Going for a pure Android experience, trying to focus on a clean design, very little bloatware, (and) helpful features like shaking to activate the camera. Chipmakers Intel and Micron Technologies say they’ve made a major breakthrough by creating a new kind of memory chip that’s a thousand times faster than the “flash” memory now used in smartphones, tablets and high-end laptop computers.

Experts say the new 3D XPoint (pronounced “cross point”) technology has enormous potential, but some caution that it won’t be showing up in consumer products for some time. Fans of Ultra-high definition video will appreciate the inclusion of a microSD card slot, allowing up to 128GB of additional storage DxOMark test results are a good starting point when it comes to comparing camera performance, but many other factors will determine which is right for you in the field, including usability, screen quality and general responsiveness. The companies said the new technology also has ten times the storage capacity of another format, known as DRAM or dynamic random access memory, which can be faster but more expensive than flash. With Moto Maker and the ability to customize it with 17 different colors and accents and real leather and wood textures, the Style is as personable as the two Moto X phones that came before it. It’ll be interesting to see how well it performs against the newly announced OnePlus 2 which takes a radically different approach to the camera, but with equally promising results.

But tech analyst Martin Reynolds of the Gartner research firm cautioned that other breakthroughs in memory technology have stalled because of technical and economic hurdles.

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