Motorola mulls manufacturing unit in India

29 Jul 2015 | Author: | No comments yet »

How The OnePlus 2 And Moto X Pure Edition Match Up To Competitors.

The company is looking at a larger play through its ‘E’, ‘G’ and ‘X’ range of devices, while also eyeing orders for 4G phones from Mukesh Ambani’s 4G venture, Reliance Jio Infocomm. Motorola is refreshing its Android smartphones with better cameras and other improvements as it seeks to lure customers who want lower-cost alternatives to leading smartphones from Apple and Samsung.On the heels of the unveiling of the OnePlus 2 and the Moto X Pure Edition phones, Forbes has decided to see how the much buzzed about phones stack up against other flagship smartphones in the mobile market. NEW DELHI: Motorola is looking to start mobile phone manufacturing in India and may tap the company’s Chennai factory, which has been lying unused since 2013. These new models — the Moto G, Moto X Play and Moto X Style — will appeal largely to people who have to pay full prices for phones, rather than discounted prices that come with two-year service contracts.

In touting improved cameras, Osterloh was careful to say that they will deliver some of the best pictures “at this price point.” Apple and Samsung, in particular, have been advancing phone-camera technology with better auto-focus and low-light performance. Arguably the fastest charging cellphone on the market, one of the Pure’s greatest selling points is its 21 megapixel camera, according to its maker Motorola. We have started evaluating on whether it makes sense to make in India,” Marcus Frost, senior marketing director for Motorola Mobility’s Europe, the Middle East and Africa (EMEA) as well as Asia-Pacific (APAC) regions, told TOI here. The 5.5 inch OnePlus 2 boasts a reversible USB type C port for charging needs and dual sim cards in case the owner wants to switch between carriers and phone numbers. Motorola had decided to indefinitely suspend manufacturing at its Chennai factory around 2013 as part of global production re-alignments after it was acquired by Google.

Motorola, which had sold over three million units in the country till last year, also unveiled the third-generation of its popular Moto G device priced at Rs 11,999 (8GB) and Rs 12,999 (16GB). Chipmakers Intel and Micron Technologies say they’ve made a major breakthrough by creating a new kind of memory chip that’s a thousand times faster than the “flash” memory now used in smartphones, tablets and high-end laptop computers.

Experts say the new 3D XPoint (pronounced “cross point”) technology has enormous potential, but some caution that it won’t be showing up in consumer products for some time. The companies said the new technology also has ten times the storage capacity of another format, known as DRAM or dynamic random access memory, which can be faster but more expensive than flash.

But tech analyst Martin Reynolds of the Gartner research firm cautioned that other breakthroughs in memory technology have stalled because of technical and economic hurdles.

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