Movie Industry officially bans Google Glass and other wearable recording devices

30 Oct 2014 | Author: | No comments yet »

MPAA Cracks Down on Wearables in Theaters.

According to an updated anti-theft policy from the organizations, they support a “zero-tolerance policy toward using any recording device while movies are being shown.” All cell phones must be silenced, and any recording devices—a category that now includes wearables—must be turned off and put away at show time.Yesterday (Oct 29), the Motion Picture Association of America (MPAA) and the National Association of Theatre Owners (NATO) announced an update to their joint policy to prevent film theft in theatres, prohibiting recording by users equipped with Google Glass or other wearables in theatres. Last year, the MPAA said that it had “no proof” that Google Glass is “a significant threat that could result in content theft,” according to TorrentFreak. The update “was made to fully integrate wearable tech into the rules following a joint meeting of NATO and MPAA theatrical anti-piracy teams,” the lobbying organisation said.

As has been the policy in the past, anyone refusing to put a recording device away will be asked to leave, and if someone is suspected of taping a film, law enforcement will be alerted. The statement doesn’t explicitly call out specific items, but the updated text seems to be a clear response to the proliferation of items like Google Glass and smart watches. While the Apple Watch will not have a built-in camera, plenty of smart watches already do—though theatergoers will look pretty conspicuous holding a watch up for two hours in a movie theater. The MPAA’s Google Glass statement came after a January incident in Ohio, where a man wearing prescription Glass while watching Jack Ryan: Shadow Recruit was pulled from an AMC theater by Homeland Security agents.

The MPAA’s previous zero-tolerance policy specifically warned against recording on cell phones and some antiquated devices like PDAs, so an update in language certainly seemed necessary. For the moment, though, this change will likely only affect a small number of those attending movie theaters, as Google Glass still costs $1,500—or about 185 movie tickets in 2014’s third quarter.

If theatre managers have indications that illegal recording activity is taking place, they will alert law enforcement authorities when appropriate, who will determine what further action should be taken.” VARIETY.COM/REUTERS

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