New App Beme Discourages Self-Awareness On Social Media By Making …

19 Jul 2015 | Author: | No comments yet »

Beme Makes Social Media About Your World, Exactly As You See It.

Casey Neistat is not as handsome as he appears in his Facebook profile picture. The premise of YouTuber Casey Neistat’s new social sharing app, Beme, is a familiar one: You’re at a concert, focused on trying to capture the moment so you can post it on Facebook and Instagram.Beme makes social networking of your environment, precisely as you look at it, in an effort to take a method that goes able to escape self-awareness knowing that only streams forward.In a shot to transport more reality to a person’s social networking existence, the most recent Beme advertising and marketing app developing intends to carry away all control and filtration systems carried out to pics to acquire a smoother be. Instead of adding filters to make photos look better, reviewing videos before posting, or adding witty comments in hopes of collecting “favorites” or “hearts,” users record four-second video snippets by lifting the phone to their chests, which activates the camera.

But in doing so, you’re completely taken out of the moment. “Social media is supposed to be a digital or virtual version of who we are as people,” Neistat says in an announcement video for the app. “Instead it’s this highly sculpted, calculated, calibrated version of who we are, told through filters that make our eyes bluer and carefully selected images to portray a version of who we are that doesn’t really resemble the reality of things.” One of the main features of Beme is that users don’t need to look at their screens to record video. The mobile app is like a raw or selfie video on YouTube, yet allows users to truly live in the moment and see the world through a camera lens rather than human eyes. In focus, Beme anticipations to get subscribers to concept their ealier raw-self by minimizing self-awareness and carrying their ealier photographs nearer to real life. In the indecency you tube video to use on the new apps, Casey Neistat shows that Beme wishes you to actually give up the industry to perform your cell phone, yet still be able to talk about films and photographs of every the incredible products that cross your path.

It’s a strange, awkward behavior — how many people are willing to press their phone’s screen against a wall in the middle of a concert? — but it’s the only way for the proximity sensor to activate. Instead of portray an absolutely digital variety of who might we truly are, Beme expects to “remove the self-awareness or self-consciousness from describing on web 2.” Instead of giving likes or hearts, though, like on Periscope, you can send selfies on Beme by tapping the screen — the most genuine of reactions, according to Neistat. “Getting reactions is my favorite part of the app.

But more interestingly, you may also never actually see your video, because you can’t access it and neither can your friends once they have seen it once on your Beme feed. More than 800,000 people subscribe to his YouTube channel, which he updates with videos every morning at 8, and he has hundreds of thousands of followers on Snapchat.

And oh so many keyboards. “So you can’t actually see what you’re recording,” is the only dialogue I catch after an hour or so of playing with the app. Neistat sees as the facades created with social media in its current forms, stripping away the identities people consciously produce with the perfect Instagram filter or the cutesy doodles on a Snapchat photo. “How would I look if I were just talking to myself in the mirror?” Mr. It’s toward the end of a video shot by one of my friends, who appears to be explaining the app to someone—though the footage is mostly of the ceiling, so I can’t be sure. And while you may fear that Beme will only become an app for the super hipster, the one who survives on a steady diet of social media acknowledgement but can’t fathom the courage to admit that, the issue is more profound. I don’t want to experience your uncurated reality on a platform like Twitter any more than I want my boss to show up to work wearing swim trunks (even if it is his more true self, on the weekends at least).

Those who follow you can watch your “bemes,” or video clips, and send you reaction selfies before the “beme” disappears into the ether. “I think of what we were trying to do at Tumblr,” said Matt Hackett, a co-founder and the chief technical officer at Beme and a former vice president for engineering at Tumblr. “It was tricking you into sharing what you were doing without having to think of it as blogging. His first breakout hit, “iPod’s Dirty Secret,” was viewed more than six million times in its first month of release in 2003, a couple of years before YouTube existed.

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