New book: Tim Cook offered Steve Jobs liver transplant

14 Mar 2015 | Author: | No comments yet »

New biography: Steve Jobs vowed that Apple would never make a TV.

The biography is titled, ‘Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader,’ and was authored by reporters Brent Schlender and Rick Tetzeli, who both gained “incredible and sometimes exclusive access” to those who were closest to the Apple co-founder.Apple founder Steve Jobs “only yelled at me four or five times during the 13 years I knew him,” current Apple CEO Tim Cook is quoted as saying in a new book.

The Amazon description says that the authors spoke with a large variety of individuals including Apple chief executive officer Tim Cook, Apple head of design Jony Ive, head of Internet software Eddy Cue, Pixar president Ed Catmull, Pixar chief creative officer John Lasseter, Disney CEO Robert Iger, and many others, who were able to share their true feelings about the previous biography. “I thought the Isaacson book did [Jobs] a tremendous disservice,” Mr. Cook told the authors, according to an excerpt captured by Cult of Mac. “It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. Sometimes a little yelling can show that a leader is passionate about a topic, Barrett says. “When you’re trying to rally the troops or inspire them, sometimes showing that passion is important. As Jobs underwent cancer treatment, Cook discovered the two shared a rare blood type and offered Jobs part of his liver, which, the book says, Jobs adamantly refused.

Raising your voice at the right level and the right time is the skill of a great leader.” If you’re even-keeled all the time that can become a problem, she said. Barrett also said that in industries like manufacturing and mining, where worker safety is at issue, yelling can be fine, as well. “It’s literally life and death,” she said.

It was not, ‘Are you sure you want to do this?’ It was not, ‘I’ll think about it.’ It was not, ‘Oh, the condition I’m in . . .’ It was, ‘No, I’m not doing that!’ He kind of popped up in bed and said that. There has been plenty of speculation over the years about whether Apple would attempt to take over the search company, but this is one of the first solid confirmations that Jobs actually considered this acquisition. Barrett said that you have to have a conversation in which you say, “Sometimes I’m going to raise my voice.” You should check in with them and ask if it makes them uncomfortable. “If you haven’t had those overt conversations up front, then it’s not OK,” she said. “You’re gonna cause workers to go on the defensive.” And, crucially, leaders shouldn’t raise their voices very often — less is more.

Ive created the eMate, his version of the Newton Message Pad, and the 20th Anniversary Macintosh, which he referred to as his “pride and joy at the time.” Fast Company goes on to quote the book as saying: “It was a striking piece of out-of-the-box industrial design thinking. Jony and his team had placed the guts of a top-of-the-line laptop inside a svelte and slightly curved vertical slab, which had on the top half of its surface a color LCD monitor, and on the bottom half a vertical CD-ROM drive, all of which was framed by specially designed Bose stereo speakers.

It was packed with state-of-the-art technology, including cable and FM tuners and the circuitry necessary for the computer to double as a TV set or radio.” Jobs really liked Ive, referring to him in the beginning of their relationship as a “cherub.” And “perhaps more importantly,” Ive liked him back. The mutual respect led Ive to stick with Apple instead of pursuing other career opportunities, but as Ive would soon learn, heartbreak would follow that decision: Steve killed both of Jony’s pet projects.

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