New iPhone 6s Ads Tout New Camera And “Hey Siri” Tech, Boast Jamie Foxx And …

26 Oct 2015 | Author: | No comments yet »

Apple Posts New iPhone 6s Ads Featuring Jamie Foxx, Steph Curry [Video].

Apple just unveiled three new ads showing off a few of the new features on the iPhone 6s and 6s Plus. This weekend, Apple posted a handful of new advertisements for its recently launched iPhone 6s (and 6s Plus) handsets online, showcasing improvements to both Siri and the built-in Camera application. In addition to the Curry appearance, the clip also features demonstrations of the smartphone’s improved 12MP iSight camera and new Live Photos feature.

Well, first of all, Apple’s two new Siri ads (once again starring Jamie Foxx) highlight how users no longer need to press the Home button in order to activate the virtual personal assistant on the 6s handsets. Today’s new iPhone 6s ads are called “The Camera,” “Crush,” and “Flip a Coin,” each highlighting a specific feature of the device. “Crush” is a fifteen second ad spot that stars Jamie Foxx. The feature, which was added in iOS 9 and is available for the two new iPhones only, makes it possible to call on Siri using the “Hey Siri” command even when the device isn’t connected to power (though, as we noted recently, there are a few factors to be aware of). The new star-driven series of commercials not only helps Apple tout its latest mobile wares, but also reminds competitors that the company is still on top, and has the celebrity support to prove it.

The video goes through all the new camera and photo functionalities of the 6s, including Live Photos, peek previews with 3D Touch, selfie flash, 4K video, and improved Slo-Mo mode. It’s around a minute long, and goes through a series of new features added to the Camera application: Live Photos, support for 4K video, peek gestures, and more all make appearances in the advertisement. They’re more about getting users used to talking with Siri hands-free, now possible thanks to the new iPhones’ M9 motion coprocessor technology that allows Siri to always be ready to chat without ever significantly draining your battery life. The next commercial is similar in nature and also features Foxx taking advantage of hands-free Siri functionality to presumably help him pick out a new movie role.

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