New Steve Jobs Biography Released

23 Mar 2015 | Author: | No comments yet »

Everything we know about ‘Becoming Steve Jobs,’ an alternate biography of Apple’s iconic cofounder.

Apple co-founder Steve Wozniak said that a new film about the late Steve Jobs is factually “wrong,” judging by a first clip from the movie that has been released. But just four seconds after, Jobs called to voice his disapproval, according to the upcoming book Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader. “He couldn’t understand,” said Rubinstein in the book, as reported by Business Insider. “He said, ‘You’ve got plenty of money, why are you going to Palm?’ I’m like, ‘Steve, what are you talking about? In it, Isaacson broke major news, ignited one of Apple’s longest standing rumors (the TV), and broadly painted Jobs as the impatient, relentless, perfectionist Apple founder we remember today.

Through interviews and tweets, Apple brass, including the chief executive, Tim Cook, are throwing their weight behind a new unauthorized biography of the Apple co-founder, Becoming Steve Jobs, which goes on sale on Tuesday. But the year following his departure, he emailed Jobs as a courtesy to tell him what his next venture would be — he had been hired by Palm Computing. Isaacson’s best-seller did a “tremendous disservice” to the Apple chief, Cook said in the new book, written by Brent Schlender and Rick Tetzeli, and excerpted in the April issue of Fast Company. “It didn’t capture the person,” Cook said. “The person I read about there is somebody I would never have wanted to work with over all this time.” Eddy Cue, Apple’s chief of software and Internet services, endorsed the new book on Jobs in a tweet last week: “Best portrayal is about to be released—Becoming Steve Jobs (book). Today, Rubinstein is known in the tech industry for his years as CEO of Palm Computing and his role at Hewlett Packard, and he also sits on Amazon’s board of directors. Last week, for example, Apple’s SVP Eddy Cue said this is the first book about Steve Jobs to “get it right.” Details about the book have been scarce, but a recent New Yorker profile about Jony Ive and an early Amazon preview helped tease out some new information.

Here’s what we know so far: When Jobs was gravely ill and needed a new liver, Tim Cook offered to donate a portion of his own liver because the two shared a blood type. In another sign of the company’s implicit approval of the biography, the writers will discuss the book and field questions about it on Thursday at the Apple store in Soho in New York.

Jobs turned down Cook’s offer and later received a full liver transplant in 2009. “Somebody that’s selfish,” Cook continues, “doesn’t reply like that. While the authors fact-checked portions of the book with Apple and other sources and showed the finished volume to the company, Apple wasn’t allowed to have “any editorial input whatsoever,” Tetzeli said. “After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Steve Dowling, an Apple spokesman, said. “We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life.

It was not, ‘Are you sure you want to do this?’ It was not, ‘I’ll think about it.’ It was not, ‘Oh, the condition I’m in . . .’ It was, ‘No, I’m not doing that!’ He kind of popped up in bed and said that. In an interview, Isaacson, chief executive of the Aspen Institute and a former managing editor of Time, said he had tried to take a balanced view of Jobs that did not sugar-coat the Apple co-founder’s flaws. In the introduction to “Steve Jobs,” Isaacson wrote that Jobs, who had hand-picked him as biographer, didn’t try to exert any control over the book, except for weighing in on the cover. The biography proved enormously popular, selling more than 3 million copies in the US alone. “My book is very favourable and honest, with no anonymous slings,” Isaacson said, adding that he was criticized at times for being too soft on his subject. Isaacson said he was pleased to see more biographies and movies—a documentary on Jobs recently debuted at the South by Southwest festival, and a biopic featuring the actor Michael Fassbender as Jobs is also in the works—that would help the public’s understanding of Apple’s former leader. “It’s really cool that there are other books coming out by people who knew Steve and where those who really loved him can put forth their views, because that’s how history is made,” he said.

Over the past six months, Apple executives have been on an extensive media campaign to promote new retail stores, the Apple Watch and Apple Pay, a new mobile payment service. And I’m thinking, We’re in this post Sarbanes-Oxley world, and Enron, and fiduciary responsibility, and he is going to be our largest shareholder, and I’m now being asked to bury a secret. Cue has become a vocal defender of Jobs’ legacy, too, and he took to Twitter recently to criticize the filmmaker Alex Gibney’s new documentary about the former Apple chief as “an inaccurate and mean-spirited view of my friend. Nobody knows, and you can’t tell anybody.” CultofMac also reports that the book contains significant information about Jobs’ stint at NeXT, the company he founded after being forced out of Apple in 1985.

Apple will never make a TV again.” Readers of Isaacson’s “Steve Jobs” will remember that Jobs said he “finally cracked” the puzzle to make a simple HDTV.

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