New Xbox One Experience October 27th Firmware Update Out Now, Full Changelog …

27 Oct 2015 | Author: | No comments yet »

Console wars: Predicting this holiday season’s gaming winner.

This week, the company that charged into home entertainment hardware with Xbox in 2001 is looking to regain its dominance in the industry with the latest edition of its storied Halo franchise. “I think that Halo has the DNA to have the global impact that Star Wars does,” said Bonnie Ross, head of 343 Industries, the studio responsible for the lucrative franchise, in an interview Friday. “But you have to think in decades.” It won’t be an easy feat for Ms. The update is coming 12 November for all users and will see a vast UI improvement, a more natural navigation experience with the controller and the introduction of DirectX 12. The increasingly fast pace of change in the technology and entertainment industries has spawned fierce competition for giants such as Microsoft, and gamers hungry for innovative experiences don’t hesitate to take their complaints to social media when their expectations aren’t met. “The biggest change is in the overall business model and how consumers are experiencing entertainment,” explained Ms.

Ross, who sees big opportunity in her belief that “everyone is a gamer.” She credits Apple and the iTunes Store for obliterating the stigma previously associated with the lifestyle: “It’s not just a small subsection of people in their basements.” The Halo franchise itself is worth $4.6-billion (U.S.), with more than 65 million games sold across 15 titles, and spans a variety of entertainment channels, including comics, novels and toys. The decision made clear what the price cut was desired to do: get gamers who have not yet moved to the company’s latest console to take the plunge this holiday season. “If you haven’t made the jump yet, and you’re starting early on your holiday wish list, I have good news—we’re dropping the price of the PlayStation 4 system in the U.S. and Canada,” Sony Computer Entertainment America vice president of platforms marketing John Koller wrote in a blog post this month. You may read our impressions with an early version of the NXOE right here, or you may watch our video below: We’ll have to wait and see if this update pushes the Xbox One ahead of Sony’s PlayStation 4 in terms of usability.

While a feature film and a prime-time television series have been scrapped, for now, dramatic radio plays and both animated and live-action video miniseries have helped build the mythology of the Halo universe, which is set 500 years from now and features interplanetary rebellion, aliens and superhuman warriors. To play the new Halo, which hits shelves on Tuesday and was developed internally and exclusively for Xbox One, fans who don’t already have the new console will have to get one. But while Microsoft is not publicly announcing sales of the platform, Phil Spencer, who runs the company’s gaming division, admitted earlier this month that Sony has “a huge lead.” In July, the Tokyo-based company revealed it had sold 25.3 million PlayStation 4s since the console launched in November, 2013, a week before Xbox One hit shelves. Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through … read more »

Today, with the explosion of mobile gaming and virtual reality on the horizon, the way people play games and their expectations of them have fundamentally changed. Attendees at the Electronic Entertainment Expo in June got a chance to experience a Halo 5 demo using Microsoft’s augmented reality system, HoloLens, which is expected to be released next year. Over the last several weeks, Microsoft has unveiled a slew of bundles, ranging from its high-end Elite Bundle, which will go for $499, to cheaper options like its The Lego Movie bundle for $349. Halo 5’s Warzone mode, for example, allows for 24 players to play with and against each other in a virtual space in what can be described as a multiplayer mayhem extravaganza. “There’s always going to be a place for fantastic, single-player experiences,” added Mr. Microsoft reasons that offering its game console, a controller, and at least one game to consumers will ultimately prove more popular and provide a deal no competitor can match. “This holiday, Xbox is offering unmatched value and choice for gamers with a diverse mix of bundles starting at $349,” the company said in a statement last month. “The holidays are just around the corner and with more Xbox One options this year, there’s never been a better time to buy.” Console wars have been going on for years, and they can get bloody when stakes are high.

Doing so, he said, fundamentally changes the game. “It becomes this social bonding experience between friends adventuring together throughout the course of the story,” he said. Designers from 343 were brought in by the Windows development team to help with the design of Cortana, the digital assistant embedded in recent Microsoft operating systems, because, said Ms. Nadella understands that game developers have intimate relationships with their consumers and it’s something he is spreading throughout the company. “With gaming, people don’t need us.

Michael Pachter, a long-time game industry pundit and senior analyst at Wedbush Securities, believes the PlayStation 4’s price cut for the holidays likely won’t “make much difference at all,” because it will match the Xbox One’s price tag. However, Pachter argues Microsoft is making a smart economic move. “First-party bundles (games developed by the console maker) cost around $2 and have a perceived value of $50, so they make a ton of sense,” he says. “Third-party bundles (games developed by another developer) are more expensive, but in many cases [are] associated with one console over the other…Even third party bundles cost only around $40, and the perceived benefit is $50 or more… Thus, bundles always make more sense.” Microsoft may also have one other advantage: the company’s in-house development studio 343 Industries will launch Halo 5: Guardians next week and sell a new bundle with it.

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