Next-Gen Apple TV

1 Aug 2015 | Author: | No comments yet »

On topic: Tech news to know now.

(AAPL) has been hinting about launching a new Apple TV device for months now, and it looks like the announcement of the product will happen in September, according to a report from Buzzfeed. Microsoft victory against Google in patent case, upheld by an appeals court this week, may lead to lower licensing rates for common technology in smartphones.

Originally, the set-top was expected to be unveiled at Apple’s Worldwide Developers Conference in June, but that ended up not happening, possibly because of Apple’s desire to keep attention focused on its Apple Music service. Google teams up with Silent Circle, a European maker of privacy-centric smartphones; the next version of Blackphone will have Google’s Android for Work software. The fall announcement will likely be part of a larger event announcing the next iPhone—definitely one way to ensure sure people are paying attention to the debut.

Apple has been talking about wanting to do for television what it did for portable music and phones for years, but the efforts have been repeatedly pushed back. The market is a lot more ripe now though as more people get rid of their cable services altogether, relying on streaming services from Amazon, Netflix and other Internet sources to replace the traditional cable box.

So, since Apple is far from first to market with this kind of service, it’s going to really have to dazzle people with how well it compares to competitors. Apple fans will have to hope that the company has learned its lesson from the problems it’s had making the Apple Watch the kind of mainstream phenomenon it was clearly intended to be. Apple would be better to take a page from the iPod in terms of offering a product that was already around, but simply miles ahead in terms of quality.

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