Nintendo CEO Shoots Down ‘Zelda’ Netflix Rumor

24 Mar 2015 | Author: | No comments yet »

8 Fascinating Things Nintendo CEO Satoru Iwata Told TIME.

Last week, Nintendo President and CEO Satoru Iwata spoke exclusively to TIME about the company’s plans to develop games for smart devices, sluggish Wii U sales, rumors of a live action Netflix Zelda series and why a last-minute feature for the company’s New 3DS games handheld nearly sabotaged its debut. “One thing that we have found over the years is that video games themselves have a tendency to be difficult to break out of a particular segment,” says Iwata. “But what we have found with some of our most successful products, is that they tend to be ones where people are playing them together and the communication is spreading much more broadly and easily than standard word of mouth communication.About a month ago, surprising news broke that Nintendo’s The Legend of Zelda might at long last get the live-action treatment with a Game of Thrones-style Netflix series, odd considering the video game juggernaut’s usual reticence with intellectual properties.Although The Wall Street Journal reported last month that Netflix is in the “very early stages of development” on a live-action series based on “The Legend of Zelda,” Nintendo’s CEO contends the story is inaccurate. “As of now, I have nothing new to share with you in regard to the use of our IPs for any TV shows or films,” Satoru Iwata told Time, “but I can at least confirm that the article in question is not based on correct information.” Whether that means a series will never happen remains to be seen, but Nintendo has kept a firm grip on its properties since the 1993 live-action flop “Super Mario Bros.” Debuting in 1986, “The Legend of Zelda” centers on Link, an ordinary in the fantasy world of Hyrule who must rescue Princess Zelda from the antagonist Ganondorf. And what you start to see is people of different generations playing together and talking with each other, and sometimes you even see grandchildren talking with their grandparents about a video game.” “So with the plans for our smart device efforts, that will also take on this theme of giving people opportunities to learn from one another about games, and giving games an opportunity to spread across different generations of people, and give people more opportunity to communicate with one another about games,” explains Iwata. “And I want to say that we’re going to be putting forth some effort to be able to provide some factual data that supports these viewpoints.” “I do not like to use the term ‘Free-to-play,’” says Iwata. “I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called ‘Free-to-play’ should be referred to more accurately as ‘Free-to-start.’” “The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced as the history of the music industry has shown,” he continues. “On the other hand, I have no intention to deny the Free-to-start model.

In some shape or form, we’re always thinking about how we want to surprise players as well as our desire to change each person’s video gaming life.” Nintendo’s innovative desire to change the gaming frontier is not a recent idea in the company’s line of thinking. Nintendo has always, to a certain degree, brought something new to the gaming world, with the Wii console being the most recent large change brought forth by the company. Gamers, however, will have to wait for Nintendo to reveal further details on NX in the future, as the company has promised “more information” to be revealed at some point next year.

But according to Iwata, the feature emerged as the device was about to head into production, prompting an eleventh hour scramble. “I think you’re probably familiar with the tales of how, in the late stages of development, Mr. The hardware developers had designed a piece of hardware that they felt was at the final stage of prototyping, and they were bringing it to us for approval to begin moving forward with plans for manufacturing. If we don’t put this in it, there’s no point in making the system.” “But Nintendo is a company of Kyoto craftsman, and what we don’t want to do, is if we know we can make something better, we don’t want to leave that behind,” he explains. “So we were able to bring the super-stable 3D to reality by looking technically at what we can do to solve those challenges and finding those steps along the way to make it happen. From that perspective, we feel that we are a trendsetter.” “It’s true that if you go into a retail store, and you see the retail shelves, that from a retail perspective, we’re leveraging the structure that’s in place for how the toys to life category is being sold. That game originally debuted on the Nintendo 64 in 2000, but its updated handheld version just topped the sales chart for new games at U.S. retailers, according to industry-intelligence firm The NPD Group.

Those strong sales support the idea that Nintendo could rent out its characters to Hollywood for a chance to earn some serious profit with little effort. Therefore, it is highly profitable, but the impact on sales and profits is limited compared to the company’s own business.” When originally reached about this rumor last month, Nintendo and Netflix both told GamesBeat that they do not comment on rumors.

Now, while Iwata is denying aspects of the WSJ report, he is also saying that he’s not going to talk about how his company plans to use its IPs with television and movies.

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