Nintendo delays the launch of Miitomo, its first smartphone game

29 Oct 2015 | Author: | No comments yet »

Nintendo Jumps Into Mobile Gaming With Miitomo.

Shares fell 9 percent to 20,925 yen in Tokyo after President Tatsumi Kimishima said the company’s joint project with online games platform operator DeNA Co. wouldn’t be released this calendar year, as previously promised. Nintendo chief executive officer Tatsumi Kimishima announced today that it will have more games for its consoles to help them get a boost through the gift-giving holidays (via Wall Street Journal). Kimishima said during a Wednesday press conference that the alliance with DeNA was “on track.” Nintendo is ending its resistance to games played on smartphones years after consumers have shifted to the simpler titles, many of which are free to download and play and generate revenue when users buy items within the games. Nintendo said it was creating a new membership service, called “Nintendo Account,” to connect users of its hardware as well as PCs and mobile devices.

Before Thursday’s plunge, the stock had surged by more than 80 percent, fueled by late President Satoru Iwata’s announcement in March that the company was entering the smartphone game market. It has struggled with the stumble of its flagship Wii U console, but it could disrupt the $30 billion mobile market thanks to the quality of its games and a devoted following in Japan, one of the biggest regions for spending on smartphones and tablets. After revenue and profits stumbled in recent years, it reversed course in March, announcing a partnership with DeNA Co. 2432 -12.60 % , which develops games and operates a mobile game platform.

Your Mii avatar, which represents you on the Wii U home console’s and 3DS handheld’s online networks, will even go and communicate with others while you are not actively playing. It has seen its income and profits shrivel over the last half decade as both its home and portable hardware and software fail to catch on with consumers.

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