Nokia blunder: This is Microsoft’s $7.5 billion lesson

31 Jul 2015 | Author: | No comments yet »

10 Things to Know About Microsoft Windows 10.

If you have been lucky enough to upgrade to Windows 10, then the chances are you noticed the Edge browser has become you default on the shiny new operating system.Mozilla CEO Chris Beard has blasted Microsoft in a pair of posts to the organization’s blog, arguing that Windows 10’s default browser settings are a “dramatic step backwards” for respecting user choice.

Microsoft likes Windows 10 so much, it makes Edge the default browser in Windows 10, even when you’re updating from a system that previously used Chrome or Firefox as the default. When people update their devices to Microsoft’s new operating system, their default browsers are automatically changed to Microsoft Edge, the successor to Internet Explorer that’s included with Windows 10. Beard has a point, especially since a small tweak like this could wipe out Mozilla Firefox from a lot of systems. “We appreciate that it’s still technically possible to preserve people’s previous settings and defaults, but the design of the whole upgrade experience and the default settings APIs have been changed to make this less obvious and more difficult. In an open letter to Microsoft CEO Satya Nadella, Beard said that’s no good, since doing so from Firefox requires three or four mouse clicks (roughly twice as many as before) and scrolling to the bottom of a seven-item list.

That’s right, Microsoft Windows 10 has hit the Internets (intentional misspelling, natch) and that means you should immediately go ahead and download it onto your laptop, right? It now takes more than twice the number of mouse clicks, scrolling through content and some technical sophistication for people to reassert the choices they had previously made in earlier versions of Windows. In a blog post accompanying the letter, the Mozilla CEO said it was “bewildering” that Microsoft made that choice, especially after the company’s antitrust troubles. “The upgrade process now appears to be purposefully designed to throw away the choices its customers have made about the Internet experience they want, and replace it with the Internet experience Microsoft wants them to have,” he wrote.

Mozilla’s argument that this is more complex is fair as there are more steps to take to actually change your default browser and it will likely generate confusion among some consumers. Well, to help you decide if that is a wise course of action or if it might be smarter to just get a new iPhone app, here are ten things to know that are important for small business owners (or anyone who owns a laptop). It’s not exactly clear why Microsoft changed this behavior, but the company did justify it as a way to reduce “some of the unwanted noise that multiple prompts can bring” during the testing of Windows 10.

The upgrade doesn’t uninstall competing browsers, and those that check to make sure they’re set as users’ defaults (like Firefox and Chrome) will prompt people who open them after upgrading to move away from Edge. Beard, who calls this an “aggressive move,” urges Microsoft to change its business tactics. “These changes aren’t unsettling to us because we’re the organization that makes Firefox,” he writes. “They are unsettling because there are millions of users who love Windows and who are having their choices ignored, and the increased complexity put into everyone’s way if and when they choose to make a choice different than what Microsoft prefers.” Mozilla, though, it’s worth noting, also had a few issues lately. Mozilla announced they are rolling out support materials and a tutorial video to help guide everyone through the process of preserving their choices on Windows 10. “Mozilla exists to bring choice, control and opportunity to everyone.

When we asked Microsoft for a comment, we received the following from a company spokesperson: “We designed Windows 10 to provide a simple upgrade experience for users and a cohesive experience following the upgrade. Still, the change of defaults could cut down on the use of Mozilla’s browser, since it could cause some people to abandon Firefox because it’s no longer the default experience on their computers.

It’s a good question to ask, even if Microsoft has been putting a fresh face on the OS for years instead of messing too much with how drivers for your printer, scanners, and other office gear work. There’s no way of knowing how many patches Microsoft might need to make for Windows 10, and we do live in an age when even a large security update might take seconds if you are on a fast Internet connection. Well, this one depends on who you ask–but all signs point to a future when there is no such thing as a new Microsoft smartphone that syncs perfectly with Windows. It’s not a big deal if you use Android or an iPhone because most of the cloud data we use today is synced easily without needing to use a laptop at all. It’s worth noting that Microsoft has put a ton of effort into this release, especially in terms of making apps that run the same on many different devices — from tablets and laptops to weird desktop computers like the HP Sprout.

There’s something about using a Mac that matches up nicely with the entrepreneurial mindset, that rare breed that is not afraid to go against the norm. if that’s your statement, keep making it.

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