Panasonic’s New UHD TVs Are As Colour Accurate As Professional Monitors

7 Jan 2015 | Author: | No comments yet »

4K content in 2015.

SALT LAKE CITY, Jan 06, 2015 (BUSINESS WIRE) — Control4 Corporation CTRL, +0.76% a leading provider of home automation and control solutions, today announced that Panasonic is launching two new 4K Ultra HD TVs incorporating Control4® Simple Device Discovery Protocol (SDDP) technology, software to simplify integration with Control4 automation systems.At a time when most consumers have yet to make up their minds over whether ultra high-definition 4K TVs are worth their high prices, Sharp Corp. is already moving on to what could be the next big thing.Television manufacturers are betting big on 4K, with companies such as LG, Panasonic, Samsung, Sharp and Sony all dramatically expanding their ranges of TVs capable of showing ‘Ultra HD’ content. This integration solidifies Panasonic’s dedication to “Beyond Smart” capabilities, and aligns these products with the needs of home automation-conscious consumers.

Tentatively dubbed “Beyond 4K,” the latest TV from the Osaka-based company will have a horizontal resolution close to 8,000 pixels, or four times better than 4K and 16 times greater than traditional high-definition TVs. And in a bid to push ultrahigh definition, also called 4K TV, into the mainstream, those companies are teaming up with each other and content makers like Netflix, Walt Disney Studios and others to set standards for 4K TVs and content. Although the new Aquos TV sports a 4K panel, the firm’s picture-making technology makes it possible to produce 8K quality images on the display, meaning even 4K formatted content will be presented in 8K quality.

There’s no doubt that 4K televisions look amazing, but so far, there’s not a lot of content available, and consumers aren’t sure why they need higher resolution TVs than the high-definition TVs they upgraded to only a few years ago. LG kicked off the Consumer Electronics Show (CES) in Las Vegas yesterday with the announcement of seven new 4K OLED TVs, including flexible, curved and flat models. With an SDDP-enabled device, a Control4 home automation system automatically finds, identifies, authenticates, adds and connects the device nearly instantaneously during the initial installation – reducing the complexity and configuration time for installers as well as reducing potential incompatibility with other devices within consumers’ homes. Ahead of 2020 summer Olympics in Tokyo, Japanese electronics makers and national public broadcaster NHK have been passionate about making 8K commercially available before the games.

The newly announced UHD Alliance will no doubt work hard to answer those questions — but 4K content and falling prices are likely to be the biggest incentives. LG, for example, focused on organic light-emitting diode technology, or OLED TVs, which are superslim and extremely energy-efficient and have better picture quality than high-definition sets. Panasonic also unveiled four new 4K series of TVs, including its flagship high-end CX850 series, which includes voice command technology, and the CX600, which was awarded a 2015 CES Innovation Award due to its combination of high efficiency and brightness. If the product takes off, Sharp could fall victim to the prevailing trend in the Japanese electronics sector where cutting-edge tech gets commoditized quickly by rivals, particularly those in South Korea. But Mizushima said he is confident this time’s new technology will be difficult to replicate because it would require decades of knowledge and experience.

The machines start at 55 inches and feature a curved display — another, a 77-inch model, can be changed to curved or flat with the press of a button. Sony announced 12 new 4K TVs, including what it claims is the world’s thinnest 4K television, the Bravia X90C, which is 4.9mm at its thinnest point – less than an Sony smartphone. Mizushima said inventing new technologies and making them available to customers before anyone else does is in the company’s DNA and will help it survive in the already-crowded TV industry. “No one is making profits in the industry, so in order to become profitable, doing something that others haven’t done is the only way and that is something we are being asked to do,” he said. The X90C features a 4K Processor X1, which not only brings excellent clarity, colour and contrast to 4K content, but also up-scales both standard-definition and high-definition content to near-4K quality. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure.

More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader. But the company also announced a collection of 4K TVs with more traditional LCD displays, and even seven sets that are traditional high-definition. (LG, as an aside, also surprised the crowd by announcing the LG G Flex 2, the second version of its curved smartphone. Meanwhile, Sharp vowed to go ‘beyond 4K’, claiming that its new series of AQUOS 4K TVs has 42 million more subpixels than standard 4K, and Samsung claimed that its new ‘SUHD’ TVs surpass the limitations of previous displays, thanks to nano-crystals that transmit different colours of light depending on their size (a variation of quantum dot technology). More than 75% of Control4’s consumers have integrated two or more functionalities with Control4’s solution, which is available through more than 3,000 custom integrators, retail outlets, and distributors in over 80 countries. More on that in a future post.) Panasonic promoted its color accuracy and said its Internet-connected televisions would run Firefox OS — an open operating system for devices.

With 4K becoming such a hot battlefield for TV makers, it is inevitable that 4K TVs will be entering the mainstream before long, but it remains to be seen whether the eye-burning resolution will be enough of a temptation for consumers to fork out. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world. According to Forrester analyst James McQuivey, 4K TV was hype in 2014 and it will mostly be hype in 2015. “[It’s] not that the products aren’t real, or that they aren’t really good – they are.

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Control4’s possible future products and financial outlook. Sharp announced what it said was actually the highest of the ultrahigh resolution 4K TVs, which use “pixel-splitting technology” to sharpen the picture. In a world where people are content to watch movies on mobile phones, trying to push TVs into higher and higher levels of quality is solving a problem viewers don’t have,” he said. “Yes, we will likely all own a UHD TV at some point. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Control4’s control.

Even then, most viewers won’t really know when they’re watching UHD content vs. upscaled HD content.” However, John Curran, managing director in Accenture’s Communications, Media and Technology practice, took a more positive iew, stating: “4K TV sets are becoming one of the most widely produced types of TV model. Tim Baxter, president of Samsung USA, said after the event that the company was trying to create content offerings that complement its hardware, and give people a reason to buy both Samsung phones and televisions. “We think the intersection of technology and content is what consumers are looking for,” Mr. Control4 has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Baxter said. “We want to add some unique content that people can move around between devices.” And for more ultrahigh-definition content delivery, Dish announced a 4K receiver and digital video recorder that will let customers receive and record 4K TV over satellite.

The company said the new receiver, called the 4K Joey, would work with any 4K TV, and that it would also let users watch two programs simultaneously, side by side, in full high definition (think dueling football games).

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