Pebble launches round, thin smartwatch

24 Sep 2015 | Author: | No comments yet »

Pebble goes full circle with latest smartwatch.

Pebble is going full circle with the introduction of the Pebble Time Round. It’s the company’s first smartwatch with a circular display, and it’s also the thinnest and lightest smartwatch on the market, said Eric Migicovsky, Pebble’s CEO. Announced this morning, Pebble co-founder and CEO Eric Migicovsky was interviewed on stage by our own Greg Kumparak at Disrupt SF to share the story behind this new watch, and what’s currently happening at the company. “We’re not going to eliminate the other products — this is part of our product offer,” he said. “There isn’t going to be one smartwatch, one wearable, one form factor for everyone.

With this product, we try to look at people who don’t have a smartwatch on their wrist today.” And it’s true that the new watch looks tiny and flat on Migicovsky’s wrist. And it uses the same setup as all previous Pebble watches, with three buttons for navigating around the software located on the right side of the watch. The 1.25-inch diameter display is still color e-paper-and there is still no touchscreen. “We’ve been making smartwatches for a long time and there’s always been a small number of people who’ve told us that our watches were a bit too big for their wrists,” Mr. So how could the company make the watch so much smaller? “The one thing that I do acknowledge is that Pebble is well known for its amazing battery life.

It is still better than the Apple Watch, the Samsung Gear S or Motorola’s Android watches, but you will have to carry your cable whenever you go on a weekend trip. That creates a difficult chain of commands.” Like Apple, Pebble in this unique position in that it controls both hardware and software, letting the company control the user experience.

When asked whether Migicovsky would be ready to sell his company, his answers were vague. “Those are things that could happen in any startup,” he said. “You need to build something that people want.

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