Pornhub Launches 'Netflix for Porn' | Techno stream

Pornhub Launches ‘Netflix for Porn’

7 Aug 2015 | Author: | No comments yet »

Netflix of Porn? Skin Flick Seller Offers Video Streaming for Flat Fee.

Adult entertainment giant Pornhub — the flagship in the portfolio of online video conglomerate MindGeek — is launching a premium offering as a Netflix-style streaming service, one complete with ad-free HD viewing, faster playback, and exclusive content.The adult entertainment industry, which was at the forefront of so many technological leaps long ago, found itself sitting on the sidelines as the biggest revolution of the past 10 years occurred.Pornhub, a vast network of online adult content which attracts a 6 million visitors a day, has launched Pornhub Premium, a paid subscription platform it calls “Netflix for porn” in a move that will be closely watched by all of the online media world from music to news.

NEW YORK, Aug. 6, 2015 /PRNewswire/ — Today, Pornhub, the Internet’s top destination for online adult entertainment, announced the launch of their new on-demand Internet streaming service, Pornhub Premium. However, with the rise in high-quality video and new streaming systems, we can change that universal truth to “all bad porn on the Internet is supposed to be free.” The good stuff costs money. While Netflix and Apple found ways to persuade customers to pay for songs and programming that were once regularly stolen, porn companies relied on the DVD model, which devastated the industry. Literally type “porn” into the search engine of your choice and bada bing, bada boobs—you’ll get yourself some T&A&whatever other genitalia your freaky heart desires.

Enter Pornhub Premium [seriously NSFW], a “higher-class experience for those who often visit our site” that offers full-length HD content in 1080p across all devices. And in no vertical are these efforts more challenging than in adult entertainment, where there’s no shortage of free content and where websites’ record on payment security is dismal. Pornhub Premium will offer a risk-free seven day trial, after which it will only cost subscribers $9.99 per month. “Simply put, Pornhub Premium, is setting the new standard.

Pornhub is working on Android and Roku apps for release in the near future, and it’s also planning to augment the existing service with VR integration in 2016. Pornhub, a division of porn uber-conglomerate Mindgeek, announced a new service Thursday, offering unlimited, ad-free, high definition streaming of adult films for a monthly charge of $9.99 — a model that should sound familiar to Netflix customers. Adult entertainment has consistently proved itself as a driving force in technology, popularising everything from the printing press and VHS, DVD and the internet. Companies like FyreTV have vied for the title of “Netflix for porn” through both DVD rentals and VOD functionality, and there are sites within Pornhub’s own Pornhub Network that offer premium subscription plans with many of the same features.

Premium customers will get access to 100,000 high-definition clips only available for those of us opulently horny enough to shell out for a slightly better version of a service that can be found abundantly free elsewhere. For $9.99 a month, members will receive access to exclusive, full-length HD videos, along with the ability watch the rest of Pornhub’s 3m videos without being subjected to pop-up ads – many of which link to sites riddled with malware – and with faster video playback and higher streaming quality.

On top of the massive library of full-length videos, users will also be able to access existing Pornhub content on the service, thus allowing viewers to still keep a beat on their favorite videos while enjoying them through high-speed streaming quality and breakneck playback speed. Many individual studios also have their own monthly subscription services, ones that give viewers with specific interests better quality and exclusive content.

So yes, part of it is a branding power play, but this is also about showcasing our capacity for innovation and staying on the cutting edge of current tech trends – showing people we can adapt,” said Pornhub VP, Corey Price. The company has pledged that the billing process will be secure and discreet, and have subsequently vowed to offer 24-hour customer service to help troubleshoot any questions, or handle whatever support requests that might surface. Pornhub streams 6,000 terabytes of data daily – a pretty impressive feat for any IT department – and the Premium solution will be uncapped, allowing for smoother video and full resolution. Nearly two years ago, officials quietly were talking about a similar service that used films and scenes from the company’s many studios — as well as original content. That could be a more interesting hook for some users—we’ve seen porn VR growing quickly this year as the tech catches up to our expectations for it.

It’s the biggest site in MindGeek’s portfolio, and it can take advantage of MindGeek’s studio ownership — including Brazzers, Digital Playground, and Reality Kings — to amplify the significance of its exclusivity. We asked the company how exactly virtual reality support will work. “Well, once we release for VR headsets, we’ll be looking to support the Oculus Rift first and foremost (with others potentially on the horizon),” a PornHub spokesperson told VentureBeat. “The Oculus makes the most sense to develop for at the moment, given its brand recognition, so that’s why it’s our initial choice. Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. Pornhub’s parent company is one of the biggest parties in a business where size really does matter, and it has an opportunity to exert real pressure on both competitors and existing users. Of course, no amount of functionality or paywalling addresses the fleshy elephant in the room: no one has quite figured out how to make people pay for porn.

Spotify is a great example of the ‘freemium model’, where you provide a service/product for free to the larger constituency and sell premium products additionally to a smaller subset,” he said. Pornhub has built the largest dedicated membership base in the adult community, with over 4 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more. But just as record labels take out enormous cuts of Spotify’s royalties, will Pornhub’s subscription revenue – assuming the Premium service even gains traction – find its way into the pockets of the performers, without whom Pornhub would have no product to sell? “Pretty much everyone is an independent contractor through their agreement with their agent and studio,” said Domino Damoiselle, a sex blogger who calls her brief career performing in the kinds of videos one sees on Pornhub “a miserable failure.” “You’ll get $500 from a production company like RealityKings, RealityKings sells it to Pornhub and continue to bank on that clip.

And because this wouldn’t be a Pornhub product launch without a tacky, head-slapping piece of promotion, you can check out their SFW Pornhub Premium clip below. Still, it’s difficult to see Pornhub Premium performing well given not only that porn is readily available online, but that the vast amount is free, including on Pornhub itself. Consumers can easily download pirated versions of films from BitTorrent sites or watch free clips on tubesites, but the question is: Will they be willing to pay a premium to avoid the pop-up and banner ads, which often infect a user’s PC with malware?

An actress could spend nearly an entire shoot’s paycheck on testing, after being coerced through alcohol or intimidation to star in a scene she never agreed to, and which should have earned her two or three times the amount she took home. That may result in more actresses following Damoiselle’s lead, abandoning the established production houses and going it alone as an amateur in control of the monetization and distribution of her clips.

Though as long as there are shady producers acting unethically and taking advantage of young, naïve talent, there will continue to be performers who are exploited by the current system. “It’s like post-war Berlin,” Damoiselle says. “Not exactly but, economically, the same principles are there.

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