Report: New Apple TV arriving in September

31 Jul 2015 | Author: | No comments yet »

Apple Inc to unveil next Apple TV version in September: report.

(Reuters) – Apple Inc will launch the next generation of its Apple TV set-top box in September, with a new remote and support for Siri voice control, online publisher BuzzFeed reported on Thursday.

The top story on Techmeme, picked up by at least three dozen tech news sites, is a report on BuzzFeed News that Apple is set to release a new Apple TV in two stages: BuzzFeed’s sourcing is a little fuzzy—”sources familiar with Apple’s plans”—and the same reporter, John Paczkowski, told us in March that the big reveal was going to be in June. “One of the theories bandied about when WWDC came and went without any Apple TV announcements,” he writes, “was that Apple didn’t want to announce the new Apple TV until the subscription TV service was ready, too.But little, if anything, was said about how this new payment option will impact smaller independent retailers – nor how they might use the technology to drive growth. The iPhone maker was expected to unveil a new version in June at its annual Word Wide Developers Conference, but it launched the Apple Music streaming service. Last year, that was Apple Watch; this year, it’s Apple TV.” I’m trying to imagine what kind of advertising we’ll see from Apple this holiday season.

Research by US consultancy Gallop found only 21% of iPhone 6 owners used their device to process their Apple Pay transactions – and according to, 60% forgot about the service after using it for the first time. Here in the UK, Apple Pay is expected to enjoy a more rapid adoption because we’re much further along in the use of near field communication (NFC) and contactless payment.

But you can’t assume every retailer is using the right hardware – known within the industry as a standard payment encryption device – to support NFC. Shopify is popular among independent retailers, with its software allowing them to set up an e-commerce storefront to process online sales, manage inventory/product listings and process payments – including Apple Pay. Instead, the company wants to release the new device with existing third-party services, such as Netflix, Hulu, HBO Now and Showtime as the existing Apple TV has been around for too long. But to accept higher-value payments, retailers will need to spend money and invest in terminals enabled with Consumer Device Cardholder Verification Method (CDCVM) technology. With global mobile commerce predicted to reach $298bn (£191bn) next year – and more than doubling to $626bn by 2018 – the key challenge for retailers is ensuring the shopping experience they’re offering is designed with mobile phone users in mind.

The traditional mobile shopping experience usually involves taking a typical online store viewed on a laptop and then cramming it into a small screen. Requiring mobile shoppers to enter sensitive information like credit card numbers onto multiple forms on multiple screens isn’t popular with consumers. The secure, single-touch pay button provides an easier mobile web checkout – and new software enables retailers to integrate single-touch mobile payment capabilities into their mobile apps. Looking down the road, Apple will begin supporting the addition of merchant’s loyalty cards to a user’s Apple Wallet – and it’ll also be available from Google’s Android Pay when it comes to the UK. For example Marriott Hotels enables guests to use Apple Pay for check-in to bypass the lobby line – or to instantly pay for dinners and drinks by the pool (the US isn’t restricted by a contactless spend cap).

Others are rolling out mobile phone keyless entry for guests that eliminates the lost-card scenario and appeals to the mobile centric millennial generation. The key point for retailers to take in is that consumers use different mobile devices, have different shopping habits and choose different ways to spend their money. Aligning the scale of their business to the growing demands of today’s mobile centric shopper will greatly impact their competitive edge and ability to stay ahead of the digital curve.

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