Salesforce.com (CRM) Stock Gains on Box Partnership

22 Dec 2015 | Author: | No comments yet »

Box-Salesforce Partnership Demonstrates Power Of Cloud Connectivity.

Salesforce and Box announced a partnership today in which Salesforce customers can access Box content or content management services directly in Salesforce without switching applications or creating elaborate workarounds. Whether on a smartphone or a computer, Salesforce users can access and share Box files as part of their normal workflow inside Salesforce without having to explicitly move between the two systems.

What’s more, Box handles the file-access permission and security and all of the underlying behavior in the same way as working inside the stand-alone Box application — except it’s built right into the Salesforce interface. The second part is the Box SDK for Salesforce, a software development kit that enables developers on the Force.com platform to build applications that embed Box content management features inside the application. For example, instead of building a file manager from scratch, something most developers are not equipped to do without great effort, they can use the Box file manager inside the applications they are building.

This partnership demonstrates how two companies can work together and play to one another’s strengths, he said. “We are leader in content and collaboration. While Salesforce works with other content companies, this partnership makes sense for the cloud CRM vendor because it makes life easier for its customers. “By integrating the two products, you can put the content where the customer needs it.

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