Samsung Galaxy S7: Flagship smartphone to be priced 10 percent lower than the …

7 Dec 2015 | Author: | No comments yet »

Android 6.0 Marshmallow OTA update available for Galaxy Note 4; release imminent for Galaxy Note 5 users.

It was just recently that we heard about the Samsung Galaxy S7’s chipset and how it shattered AnTuTu benchmarks keeping the current competition in mind. According to analyst Pan Jiutang (), Samsung plans to reduce the price of its next flagship smartphone, the Galaxy S7, by about 10% relative to the launch price of its Galaxy S6. But iPhone users, as well as non-Samsung Galaxy S6 and S6 Edge customers will have to wait until “early next year” for Wi-Fi calling, according to Verizon’s blog post announcing the feature.

A more affordable phone could entice some buyers to select Samsung’s handset over its rivals, but it highlights the issues facing the Korean tech giant. In order to activate Wi-Fi calling for audio and video calls on Android, Verizon subscribers will need to turn on Advanced Calling from the Settings menu and be sure to install the latest software update. Owners of the unlocked edition of Galaxy Note 4 in Hungary have started receiving the Android 6.0 Marshmallow update, according to Phone Arena citing information from Hungarian blog NapiDroid.

This alone could give Samsung a much needed boost and head-start as pricing from other international smartphone brands like HTC and Sony are pretty high. It’s interesting to note that even if Samsung has released the latest Android build to Note 4 users, it hasn’t released any official statement about it. The introduction of the iPhone 6 and iPhone 6 Plus — the first iPhones with larger displays — likely played a factor, but the bigger contributor may have been the existence of increasingly competent low-cost Android handsets. This was surprising, since both the smartphones packed in refreshing new designs (and not to mention, fast Exynos chipsets)with Samsung focussing on metal and glass for its flagship’s construction. A second reason as to why sales were low could have been to do with the smaller display size, which Samsung seemed to have rectified with the Galaxy S6 edge plus.

In comparison, the closest that this year’s flagships have managed to pull off in the same tests were around the 80,000 mark (Huawei’s HiSilicon Kirin 950). These low-cost Android vendors have had little effect on more established economies, however, there are signs of growing price competition even in the U.S. smartphone market. In October, Samsung saw its total operating profit jump in the third quarter, as its mobile profits rose 37% on an annual basis, but Samsung’s chip business was its most successful unit. Samsung’s flagship Galaxies generally offer the best hardware available in any smartphone — with enormous batteries, excellent cameras, and top-notch displays. If Samsung continues to offer leading hardware at more affordable prices, it could help reinvigorate demand for its handsets, but margins could suffer.

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