Samsung launches Galaxy Tab S2 with 9.7-inch and 8-inch screen versions

20 Jul 2015 | Author: | No comments yet »

Samsung announces new iPad-sized Galaxy Tab S2.

Samsung Galaxy Tab S2 has been launched globally by the South-Korean electronics giant and the new Tab S2 will come in two screen versions: one with 9.7-inch screen and one with an 8-inch screen. “The Galaxy Tab S2 is not only our thinnest and lightest tablet of its size ever, it also gives users quick, easy access to a wealth of superior viewing and productivity features,” said JK Shin, CEO and President of IT & Mobile Division at Samsung Electronics in a press release. Last year, Samsung redefined how many pixels you can cram into 10 inches with the Galaxy Tab S; this year, it’s back with a thinner and lighter second round. http://gizmodo.com/samsung-galaxy…It now looks likely that Samsung will be bringing the launch of the Samsung Galaxy Note 5 forward from its traditional slot in September at Berlin’s IDA event to August 12th, with the phablet starting to go on sale to the public on August 21st. The new devices come in a particularly light and thin metal frame — they’re only 5.6 milimeters in thickness and weigh just 389 grams for the 9.7-inch model, and 265 grams for the 8.0-inch. The screen was the main selling point on the first Tab S, and things are looking similar this time around: 2048×1536 Super AMOLED, which will hopefully translate to another jaw-droppingly-good display.

To improve over the previous generation, the company has sought to trim down the product, at the expense of taking a few fractions of an inch off the display screen. The Note 5 will ‘have the floor to itself’, or at least be positioned as the biggest name in the game (ahead of planned launches from Motorola and OnePlus, to name two rivals) There are a lot of good reasons to bring the launch and public release forward by roughly a month.

Not only does this give Samsung an unobstructed run at getting the editorial articles and hardware reviews published in a traditionally quiet month for smartphone news, it also means that the release date and public availability will not have any clashes with other major hardware releases. Aside from the run-of-the-mill specs upgrade, there’s only one real piece of news: a thinner, lighter metal build; considering that the Tab S didn’t exactly have a beer belly, you can expect the Tab S2 to feel absurdly thin. Given that last year’s Q3 results showed a 40% fall in profits year on year, Samsung will want to show a clear improvement this year to the markets.

The display, combined with the compact physical design, make the tablets perfect for reading and viewing digital content, according to the South Korean electronics giant. Assuming the sales do contribute to an improved Q3, the story of the S6 Family will then be able to be focussed on ‘steady sales throughout the year’, which is a far more compelling narrative than the current ‘under performing market expectations’ articles around the S6 and S6 Edge handsets.

It places Apple in the role of the aggressor, the stronger competitor, and the company that can dictate the rules to the rest of the smartphone ecosystem. They each come with a fingerprint scanner, along with Samsung’s eight-core chip, which has two quad-core processors, one running at 1.9GHz, the other at 1.3 GHz.

Putting aside the supply issues, the Galaxy S6 Edge was both an innovative handset and an example of what Samsung could uniquely contribute to the market. The plan was to reduce the portfolio by thirty percent, reduce the bill of materials cost, and lift operating profits of the mobile division back about ten percent. Samsung is still throwing a significant number of models at the market, and hoping for efficiencies through the economy of scale requires a significant amount of scale.

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