Samsung plans to follow Apple’s lead again, offer smartphone financing program

21 Sep 2015 | Author: | No comments yet »

Samsung eyes its own Apple-like smartphone leasing program.

After Apple’s iPhone upgrade program, Samsung is reportedly going to offer a similar service that allows users to lease its flagship smartphones sans a carrier-bound contract.

Industry executives with knowledge of the matter told Forbes that Samsung is also planning to launch a leasing program for its Galaxy smartphones in the US. The scheme would let users rent the latest, top-of-the-range smartphones for a monthly fee, using the phone plan of their choosing, and swapping their rented phone for a new model every year.

Telecommunications experts say Australian consumers would “definitely be interested in that sort of offer” but rental schemes are likely to face opposition from Australian phone carriers. As they are moving away from the traditional two-year contract model, smartphone makers seem to have adopted the new leasing program to make their premium devices available to users easily. Under its scheme, users will commit to paying between $32 and $44 a month for two years and will receive a new, unlocked iPhone each year, as well as hardware and software support, and coverage for two accidental damage incidents. Telsyte managing director Foad Fadaghi said Australia’s voracious technology consumers would likely embrace phone rental schemes as while smartphones were usually offered by carriers on a two-year contract, they were usually upgraded every year. “Australians are upgrading their phones regularly and for those who want the latest handsets all the time, it would take the hassle out of reselling and buying new phones,” he said. “It would be particularly attractive for consumers in that second year.

If you’re in the second year of a contract, you’re effectively paying for an older handset.” Australia, with 40 per cent of Australians currently paying off a mobile phone on contract, and phone makers may not want to “upset their relationship by competing with them”.

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