Samsung’s Galaxy Tab S2 focuses on thin and light profile

20 Jul 2015 | Author: | No comments yet »

Samsung Officially Announces Galaxy Tab S2.

Samsung Electronics’ newest Android tablets might as well be called “the Galaxy Air” series. It now looks likely that Samsung will be bringing the launch of the Samsung Galaxy Note 5 forward from its traditional slot in September at Berlin’s IDA event to August 12th, with the phablet starting to go on sale to the public on August 21st.

As per CEO and President of the Mobile & IT Division at Samsung, JK Shin, the new Galaxy Tab S2 devices will be the lightest and thinnest ever released in their size. “The Galaxy Tab S2 is not only our thinnest and lightest tablet of its size ever, it also gives users quick, easy access to a wealth of superior viewing and productivity features. To improve over the previous generation, the company has sought to trim down the product, at the expense of taking a few fractions of an inch off the display screen. The Note 5 will ‘have the floor to itself’, or at least be positioned as the biggest name in the game (ahead of planned launches from Motorola and OnePlus, to name two rivals) There are a lot of good reasons to bring the launch and public release forward by roughly a month.

The devices will run on a Samsung Exynos 5433 processor which features two 4-thread cores: a 1.9GHz core and a 1.3GHz core, as well as a Mali T760MP6 700MHz graphics processor. Not only does this give Samsung an unobstructed run at getting the editorial articles and hardware reviews published in a traditionally quiet month for smartphone news, it also means that the release date and public availability will not have any clashes with other major hardware releases. Given that last year’s Q3 results showed a 40% fall in profits year on year, Samsung will want to show a clear improvement this year to the markets. The display, combined with the compact physical design, make the tablets perfect for reading and viewing digital content, according to the South Korean electronics giant. Assuming the sales do contribute to an improved Q3, the story of the S6 Family will then be able to be focussed on ‘steady sales throughout the year’, which is a far more compelling narrative than the current ‘under performing market expectations’ articles around the S6 and S6 Edge handsets.

It places Apple in the role of the aggressor, the stronger competitor, and the company that can dictate the rules to the rest of the smartphone ecosystem. They each come with a fingerprint scanner, along with Samsung’s eight-core chip, which has two quad-core processors, one running at 1.9GHz, the other at 1.3 GHz. It is also pre-installed with anti-malware for an extra layer of protection.” Kudos to Samsung for delivering its improved fingerprint sensor technology to these tablets.

Putting aside the supply issues, the Galaxy S6 Edge was both an innovative handset and an example of what Samsung could uniquely contribute to the market. Samsung is still throwing a significant number of models at the market, and hoping for efficiencies through the economy of scale requires a significant amount of scale.

To stay competitive, Samsung has to find other ways to stand out. “Samsung doesn’t want to be in a position where ‘Oh, the iPad Air is thinner and lighter than everybody else’s product,’” Ma added. Samsung explains, “the tablet comes fully equipped and preloaded with Microsoft Office Solutions for ultimate productivity on the road, such as creating and editing documents, while conveniently storing up to 100GB of files on the cloud via OneDrive for two years for free”.

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