Samsung unveils updated version of Galaxy A3, A5, A7 smartphones with improved …

3 Dec 2015 | Author: | No comments yet »

Samsung Adds Samsung Pay To Mid-Range Smartphones.

Samsung on Wednesday announced upgraded versions of its A series of phones, a step down from the flagship Galaxy devices but far from being budget buys. The Galaxy A3, A5 and A7 follow in the footsteps of 2014’s Galaxy A3 and A5 smartphones, and feature a premium metal and glass design similar to that seen on the Galaxy S6.Samsung is wasting no time in announcing phones for 2016: On Wednesday, the company introduced a trio of Galaxy A handsets that launch this month in China and later around the world with a starting price under $350. The A7 and A5 share a number of marquee features, perhaps the most impressive of which is a 13-megapixel camera with optical stabilization — that should make low-light photography easier and generally improve the quality of your shots. Both also feature NFC and a fingerprint scanner for use with the recently launched Samsung Pay wireless payment system, and both also have a 1080p resolution and 1.6 GHz processor.

These two smartphones also come with Full HD displays, measuring 5.2in and 5.5in respectively, a 1.6GHz hexa-core processor, 2GB and 3GB of RAM and support for Cat 6 LTE speeds. They all run Google’s last-gen Android 5.1 Lollipop software to which Samsung has added its TouchWiz skin, giving the devices features such as the Samsung Knox business offering. J K Shin, CEO and head of Samsung’s IT and Mobile business, said: “At Samsung, we are committed to continued innovation, inspired by the feedback and needs of our wide range of consumers. “With the introduction of the Galaxy A (2016), we took the consumer feedback on our original Galaxy A models and made thoughtful and impactful improvements offering consumers a seamless convergence of style and performance for their everyday lifestyles.” In fact, Huawei smartphone shipments increased 60.9% in the third quarter when compared to the same period last year, according to market research firm IDC.

The new A series will hit China first in December, then “will be expanded to global markets” afterward, presumably as carriers decide to support and offer it. Huawei’s ability to price devices around $500, considered to be the consumer “sweet-spot,” is a contributing factor to the company’s recent success. To compete with the likes of Huawei in the mid-range smartphone market, Samsung needs to improve upon and differentiate—without significantly increasing the price—of its Galaxy A phones.

Samsung Pay differs from similar mobile payment services from Apple AAPL -0.90% or Android in that it uses two different technologies to transmit payment information, making the service compatible with most payment kiosks used by merchants. But Samsung can’t completely abandon the mid- and high-range markets; owners of the lower priced phones may want to move up the chain for more features, better pictures and faster performance.

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