Seagate outs a fleet of cloud, wireless and super-thin hard drives

4 Jan 2015 | Author: | No comments yet »

Seagate Celebrates Thirty-Five Years of Storage Innovation With Launch of Seagate SevenLAS VEGAS, Jan 04, 2015 (BUSINESS WIRE) — Seagate Technology plc STX, -0.72% a world leader in storage solutions, today unveiled two new storage products for the home, Seagate Personal Cloud and Seagate Personal Cloud 2-Bay. [CES 2015] It goes without saying that the competition for the slimmest device has been going on for quite some time already, with smartphones coming under the spotlight most of the time.

The new Seagate Wireless offers more space to carry everything consumers want on their mobile devices and alleviates the challenge of running out of storage space on smartphones and tablets. Dubbed as Seagate Wireless, the new device can store up to 500GB of content and works with Android, iOS and Windows 8 devices. “Seagate pioneered the product category of wireless storage devices and is pleased at how the category has grown over the years.

American Data Storage Company Seagate has confirmed that they will launch a new external hard drive named Seagate Seven at CES 2015.The name of the HDD is not random. What differentiates these two Personal Cloud drives apart is how easily they can stream content to smartphones, set-top boxes, tablets, PCs or televisions via the Seagate Media application.

Seagate Wireless provides a solution to stream your favorite HD video on your Android Tablet or Smartphone, iPad, iPhone, Kindle Fire, Windows 8 computers and Windows RT tablets. As consumers increasingly back up their data to local SSDs and to cloud storage located elsewhere, one might wonder why consumers should continue investing in hard drives. The simplicity of the industrial design of the Seagate Seven pays tribute to the roots of computer storage while simultaneously celebrating the latest advancements in storage innovation. While we have seen LaCie roll out a couple of Rugged and Mirror hard drives today, Seagate decided to take a slightly different route – with the revealing of its Seagate Seven drive.

The latest generation of Seagate Wireless extends that legacy and makes the wireless streaming experience broadly available to far more consumers,” said Patrick Connolly, vice president of Seagate branded innovations. We believe that Seagate Seven will resonate with those who want the latest trend in mechanical design while inspiring the user to create great experiences and memories.” The stunning Seagate Sevenportable drive celebrates over 35 years of storage expertise and innovation. It happens to be the slimmest 500GB hard drive from them – where the name does not depict the samurai of Japan, but rather, the 7mm depth of the 500GB drive. The drive is accessed using the Seagate mobile app, which is available in Google Play (and app stores of other platforms). “Seagate Wireless can also be used to enjoy video, photos, music and even documents on the big screen via Apple Airplay, Google Chromecast, or an app designed specifically for Samsung and LG Smart TVs and Roku players,” Seagate noted in a press note. This statement product combines advanced storage research and development with world-class industrial design to create the slimmest way to carry 500GB of data.

The Seagate Wireless 500GB will be available via Amazon, Best Buy and Seagate.com in the United States beginning early-Feb for $129.99 in lime green, cool blue, slate grey, fire-engine red and white colour options. The storage space of the device right now is a mere 500 GB, but if an organized and systematic digital life is on the top of your New Year’s resolution then Seagate Seven is surely a good place to start. Is that a compelling enough argument, or as venture capitalist Fred Wilson argued, did we truly “kill off the file” in 2014, replacing it with social networks and streaming services?

Boasting of a premium all-metal enclosure, it highlights the essence of a bare hard drive, which has been Seagate’s core competency for over 35 years.The steel enclosure ensures that it delivers a rigidity form factor so that despite being thin, it is entirely functional to boot. The deep draw process allows for the all steel enclosure to be shaped in a method that the material could not be any thinner and still hold the structural integrity needed to perform as an external portable storage device. Seagate has found itself overtaken in recent years by Western Digital in terms of revenue and market share; WD now ships about 45 percent of the world’s hard drives. The low profile motor technologies used in the bare drive are designed to include extreme Gyro handling capabilities with tablets and thin computing in mind.

In order to do so, the drive carries with it a slender interior drive which is only 5mm thick and is currently the slimmest portable drive in the market. The Mirror’s mirror finish may be superfluous — even if the glass doesn’t shatter, dropping a hard drive on a hard surface is bad news — but the design is certainly eye-catching. The Personal Cloud 2-bay—designed with two internal drives—is configured out-of-the-box to automatically duplicate all content stored on one drive to a secondary drive for double protection and greater peace of mind.

They will ship later this month. “Given the abundance of handheld computing devices there has been a trend of accessing content and content via cloud storage,” said Stephen Baker, vice president at the NPD Group, in a statement. Like the existing WD MyCloud line, Seagate’s Personal Cloud uses a free Seagate Media app to securely access music, videos, and documents from the drive. You can also set the drive to backup its contents to Amazon S3, Box, Baidu, Dropbox, Google Drive, and more; or else take what you’ve uploaded to that drive and store a local copy. The hard drive industry has seen a shift from local drives tucked inside a PC to massive amounts of storage whirring away anonymously insider servers.

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