Senator Al Franken urges DOJ and FTC to investigate Apple Music

23 Jul 2015 | Author: | No comments yet »

Apple Music, App Store, iTunes & Other Services Down For Several Hours.

[Are you a growth marketer? TUSTIN, Calif., July 22, 2015 (GLOBE NEWSWIRE) — Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced a new Apple Watch game called Black Forest™: Puzzle Tiles for Watch has launched on the Apple’s App Store for Apple Watch apps. “We’re excited to be part of the new frontier of games and apps for smart wearable devices like the Apple Watch,” said Craig Holland, CEO of Freeze Tag. “The primary purpose of this app is to provide a preview of and build interest in our upcoming hidden object game Black Forest: Hidden Object Mystery that will be launching worldwide in the coming weeks.” According to the company, Black Forest: Puzzle Tiles for Watch is the first game on the Apple Watch store that employs the “tile swap” mechanic. “While there are a few “tile sliders” available,” said Mr.Tech news blog Apple Insider said the disruption was likely caused by excess traffic associated with the announcement of MTV’s 2015 Video Music Awards nominees, exclusively revealed on Apple’s Beats 1 music service. Thought leaders from the biggest brands and most disruptive companies will share winning growth strategies on the most pressing challenges marketing leaders face today.] Senator Al Franken (D-Minn.) sent a letter Wednesday asking two of the nation’s top federal agencies to look into whether Apple is engaging in anticompetitive behavior in the music streaming market.

Senator Franken expressed concern that some of Apple’s business practices in the digital music market have the potential to limit choices and raise music prices for consumers. He said that the recent launch of Apple Music, a new music steaming service, has brought to light a number of restrictions that competitors face when operating on Apple devices like iPhones or iPads. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation.

Franken. “I am concerned, however, that Apple’s position as a dominant platform operator may actually undermine many of the potential consumer benefits of its entry into the market. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor.

Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. One of the most innovative companies of our time, Apple is world-renowned for producing high-quality products and offering excellent customer service. Among other things, these agreements prevent apps from communicating important information to their users, such as why prices for the same product can vary significantly depending on the operating platform or the technology a consumer uses to make the purchase.

In the case of music streaming services, Apple’s licensing agreements have prevented companies from using their apps to inform users that lower prices are available through their own websites, to advertise the availability of promotional discounts, or to complete a transaction directly with a consumer within their app.

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