Siri for Apple Music, BBC iPlayer Coming to Apple TV

30 Oct 2015 | Author: | No comments yet »

Review: Apple TV apps and games.

On Thursday I came to grips with the new touchpad remote and chatting to Siri, but for many people the most exciting thing about the fourth-generation Apple TV is the appearance of the App Store.Consumers for years have had to wrestle with a bewildering array of set-up boxes, cords and television ports to get all of the online shows that they want to watch on the biggest screens in their homes.

BOSTON, Oct. 29, 2015 /PRNewswire/ — Strategy Analytics’ just published iOS apps forecast predicts the Apple iOS App Store will reach nearly $30bn in revenue by 2021. It’s still early days, but access to more apps has the potential to overcome many of the limitations of the old Apple TV3 as well as bringing casual gaming to the big screen. No single TV device, for instance, easily plays content from Amazon Online Video and iTunes — the video offerings from Amazon and Apple which happen to be vying with each other for dominance in the living room. Most of them are flotsam and jetsam at this point but it shouldn’t take developers long to get onboard now that they no longer need to jump through so many hoops. The hockey puck-sized box offers some cool new features that can be used now — you can search for shows through the voice assistant Siri and a new remote lets you navigate by touch and play games.

Tomorrow global content owners Netflix, Hulu, Disney, YouTube, Spotify and others will experience exponential revenue growth fueled by in-app subscription sign-ups. The developers of popular media players VLC and Plex have committed to bringing their apps to the new Apple TV, which will certainly make it more useful for people who like to stream content around their home. Netflix recently allowed in-app sign-up for its service and quickly climbed the ranks of the highest grossing entertainment apps in more than 20 countries. Apple TV’s watch-by-apps approach has another benefit — it can be the device that finally pulls together all of those subscriptions, watchlists and movies you’ve randomly downloaded all across the Web. Apple’s continued position as a premium brand, App Store popularity and embedded technology easing in-app payment will contribute to increased sign-ups for subscription services on the iOS platform.

For now Apple TV owners have a few apps to choose from – mostly streaming services and games but also a handful of “experience” apps like Airbnb for browsing rentals, Kitchen Stories for cooking tips, Craftsy for tutorials and Zova for exercise – alluding to the Apple TV’s potential as a Wii-style family device. It will be interesting to see whether, like iOS, some apps are only available in the US – a quick look at the US store already reveals games which aren’t available in Australia. In fact, it’s already played some hardball in this area — the retailer has said it won’t sell either the Apple TV or Google’s Chromecast, because neither device has official support for its video offerings. With the freedom to install apps Apple also grants you the ability to reorganise the apps the home screen, plus you can double-click the home button to call up an iOS-style app switcher. Both Apple and Google have pretty clear policies stating that any developer who submits an app that passes store standards can be made available for their devices.

Other revenue streams remain strong – in-app purchase will still drive billions in revenue each year throughout our forecast – but the growth of subscription and consolidation among key players is a key trend that will drive future growth for the App Store, Apple, and content owners.” About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. Amazon spokeswoman said she doesn’t have “anything to share” about a potential Apple TV app or past partnership attempts. (Amazon chief executive Jeffrey Bezos is the owner of The Washington Post.) In the past, Amazon has been willing to leap into walled gardens, for the sake of the convenience of its customers.

But truth be told, iTunes’ selling point has never really been about exclusive content but rather convenience for customers who own its phones, tablets and other devices. Ultimately, if the two companies do not get along, there will be a lot of customers who will be forced to split their libraries or pick one content hub over the other. As entertainment becomes a bigger part of all of these companies’ businesses, it’s possible that consumers will just have to keep dealing with the consequences of corporate clashes in their own living rooms.

You can still take a big swing at the ball and there’s an optional wrist strap, which could be a wise investment if you’re not in the market for a new television. Tilting the remote to steer works well, although it’s surprising that Apple hasn’t forced every game to use the remote the same way so sometimes you’ll need to turn it around in your hands as you switch games. This won’t bother everyone, but it’s another frustration compared to other consoles which generally make it easy for everyone in the house to track their progress and play at their own speed.

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