Smart TV makers expanding partnerships for content

18 Nov 2015 | Author: | No comments yet »

Google Play Movies Coming To LG Smart TV’s.

Available in HD and standard definition, thousands of movies and TV shows will become available this month on LG’s webOS-based TVs in 104 countries, starting with the U.S., U.K., Australia, and Canada. “U.S. consumers are increasingly demanding fresh, high-quality content and we’re seeing the smart TV market grow rapidly as a result,” David VanderWaal, vice president of marketing at LG Electronics, said in a statement. “Offering our customers the best possible home entertainment experience is our highest priority.” LG bought webOS from HP in February 2013, with the intent to build it into TVs, commercial displays, and potentially cars.Compatible with LG’s webOS Smart TV platform as well as its earlier NetCast 4.0 and 4.5 ones, Google Play Movies & TV will provide classics, new releases, independent films and cult favourites in both HD and SD. The new lower options are exactly that — optional — but believes that pricing content lower could make it more appealing to users in some cases, and thus actually drive higher revenue and return for developers. So to provide developers with more flexibility, we’ve worked to adapt Google Play pricing options to better suit local consumers and make content more accessible.

In an effort to reach more people worldwide, Google has lowered the minimum app price in the Play Store for 17 countries, after a successful pilot in India earlier this year. Prices vary depending on location: Indians enjoy the lowest minimum price of 10 Indian Rupees (15 cents), while folks in Turkey and Ukraine will be able to buy the cheapest apps for 21 cents each. About LG Electronics, USA.LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global force and technology leader in consumer electronics, home appliances and mobile communications.

LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. www.lg.com. If you’re a developer willing to sell at a lower price, you can adjust your apps’ pricing scheme under “Pricing & Distribution” or “In-app Products” in Google Play’s Developer Console. “Every market has its own unique challenges and opportunities. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lg-smart-tvs-and-google-play-movies–tv-expand-content-options-for-us-consumers-300180188.html

If you are a developer, and want to reduce your pricing in India, simply head to your developer console and click the Pricing and Distribution or In-App Products on the left menu. The new addition will bring new content to LG TVs and allow Android users with existing Google Play content to seamlessly stream their movies and shows to their TV sets. LG Smart webOS-enabled TVs currently offer the ability to watch programming from a variety of streaming apps, including Netflix, Hulu, Amazon Video, YouTube, and Vudu. Adding Google Play should help the brand keep users streaming directly from their LG TVs, rather than going to an outside streamer like Google’s Chromecast.

LG also recently announced that it will offer an upgrade to its older generation TVs to its relatively new webOS 2.0 system, which offers a “more intuitive” layout and shortcuts, reduced boot-up time, and improved responsiveness.

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