Snapchat Adds Slow-Mo, Fast-Forward, And Rewind Video Filters

29 Oct 2015 | Author: | No comments yet »

Snapchat Adds Slow-Mo, Fast-Forward, And Rewind Video Filters.

The update has only been live for minutes but many on social media are pointing out that the new video filters make it easy to look magic — by reversing a video so that it looks like something is flying into your hand, for instance — or much cooler, by slowing down videos.Messaging app Snapchat today added a feature allowing users to add slow-motion, fast-forward and rewind to their “now you see it, now you don’t” videos, the latest offering ratcheting up the pressure on Twitter (NYSE:TWTR), Facebook (NASDAQ:FB)and others providing ultra-short video.

The new “Speed Modifiers,” or filters, work with videos shot on devices powered by the Apple (NASDAQ:AAPL) iOS or Alphabet (NASDAQ:GOOGL)-owned Google Android OS. Previously, Snapchat videos only went forward or backward but not in both directions, as the Instagram Boomerang service — which is owned by Facebook — can do. Snapchat users now also can access three new filters called “speed modifiers” to adjust the videos they send either as a private message or post to a “story.” By swiping from left to right, users can then apply a slow motion, fast-forward or rewind (show the video backwards) filters.

The addition of Snapchat’s newest features follows the company’s September launch of “Lenses” — animated filters for selfies that let users add special effects and can be combined with “Speed Modifiers” for an even more far-out look. Other companies forging ahead in short amateur online video include Twitter, which offers Vine, a service to capture and share six-second long videos that endlessly loop.

By tapping and pressing on the Snapchat app, users will see a pop-up for “chat with …” as in direct message and “add friends.” The Facebook app incorporated 3D Touch to allow for taking and uploading photos or videos and writing a post. Facebook announced earlier this month that it would let users place a super-short looping video on their Facebook page rather than the conventional profile photo, which does not move.

In September, Snapchat added “Lenses,” where users can press and hold the camera button to add interactive filters over their own or others’ faces. Potential acquirers included Chinese e-commerce giant Tencent Holdings (OTCPK:TCEHY), which had offered to lead an investment that would value Snapchat, founded in 2011, at $4 billion. Among the features released Wednesday, Snapchat also announced the team had updated its Term of Services and Privacy Policy, which had not been updated since Nov. 17 according to a saved archive from the Wayback Machine from Sept. 6. “We’ve reorganized and rewritten our terms and privacy policy to make them easier to understand,” the update reads. But last month, Snapchat stepped its game with the acquisition of Ukrainian startup Looksery that specialized in adding live animated effects to video.

That powered the launch of Snapchat lenses, which let you apply animated selfie masks to your face to make you look like a robot, angel, fish, and more.

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