Sony looks to get image sensors to new cars

20 Oct 2015 | Author: | No comments yet »

Sony Corp. CEO Kaz Hirai Hails Studio ‘Resilience’ in Wake of Hack.

Future autonomous cars–being explored by Google, Mercedes-Benz, Tesla, Apple and many others, are based on a combination of sensors, cameras, lasers and GPS to self-drive the cars. Add Sony to the growing list of companies weighing the opportunities presented by autonomous vehicles — not building a self-driving car, mind you, but perhaps lending sight to the coming generation of self-driving cars. For autos, “we have some great technology in image sensors that could be used,” Hirai said. “We want to see if the technology we have have applications in automotive. In a keynote Q&A Tuesday morning at the WSJD Live 2015 event in Laguna Beach, Calif., Hirai also reaffirmed his company’s intent to stay in the entertainment business and praised synergies across the more media-relevant aspects of Sony that keep them on the cutting edge. “I think that there’s not much impact from a business perspective,” said Hirai of the hack. “I think there was impact from a very short time on the morale of the employees who had their emails (hacked) and all those bad things. i think they’ve come around.” While Hirai didn’t go so far as to name the executives running his studio operations, he gave them a clear vote of confidence. “I was in Culver City just yesterday and, as a result of the incident that we have, i think Sony Pictures has come out more resilient, more strong and have a very good management team in place now,” he said.

Hirai didn’t offer much detail on how Sony is taking a more aggressive approach to cybersecurity, but described how the hack forced the company to take additional measures. “We had to go through that learning curve,” he said. “As a result, we have reviewed a lot of our procedures and we are a stronger organization because of that.”

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