Sprint lashes out at T-Mobile with new $350 trade-in offer

23 Jan 2015 | Author: | No comments yet »

Google Is Reportedly In Talks With Mobile Carriers. Here’s How That Could Affect Your Privacy.

Google Inc. is getting into the business of selling wireless service to customers after reaching an agreement to use Sprint Corp.’s network, according to a person with knowledge of the matter.The search engine giant is reportedly looking into offering discounted wireless data plans in the hopes of luring mobile customers from its competitors. Masayoshi Son, the president of SoftBank Corp. who bought Sprint in 2013, was integral in facilitating the talks between Sprint and Google, said another person, who asked not to be named because the discussions were private. Google reported a 17 percent rise in fourth quarter earnings with profits of $3.38 billion, or $9.90 a share compared to $2.9 billion, or $8.62 per share one year ago. (Justin Sullivan/Getty Images) The new cell service, also reportedly being called Project Nova, could bring Google more advertising dollars and perhaps even more opportunities to more effectively target its users, an advantage that could also allow it to charge more money to businesses looking to advertise.

Google has been wrestling with the mobile transition, as users gravitate away from search ads online on personal computers and instead use smartphones and tablets more. Google has reportedly been in talks with mobile carriers T-Mobile and Sprint for portions of paid access to the wireless networks in a potential move that could bring both of the mobile carriers short-term gains but pose long-term risks and Google grows in both size and profit.

Google’s mobile ad business has been growing quickly, though prices for those ads cost less than ones on PCs, meaning Google has to quickly grow the volume of mobile ad sales to make up for lower prices on each ad. The Mountain View, California-based Internet giant has already broken into the cable TV and Internet business by launching its own service, Google Fiber, in Kansas City, Kansas, Kansas City, Missouri, Provo, Utah and Austin, Texas. Offering wireless service would require Google to manage hardware sales to consumers and compete with the carriers that currently sell and promote Google’s Android-based mobile phones. For example, by controlling the network, Google is in a better position to ensure it customers are receiving the type of service with which the company intends to provide for them.

While it’s unknown whether Google might be planning to aggregate space on various wireless networks, TheVerge reported that could help the internet giant gain a stronger footing in the mobile market by offering its customers coverage in more areas. The company has faced previous criticism over its privacy policies, with some privacy proponents alleging it doesn’t do enough to protect users’ private data, such as their geographic locations and email messages.

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