Starbucks Adds Ordering To Mobile App Features

22 Sep 2015 | Author: | No comments yet »

Starbucks Order-And-Pay App Now Available Nationally.

NEW YORK – AUGUST 5: Beverage cups featuring the logo of Starbucks Coffee are seen in the new flagship store on 42nd Street August 5, 2003 in New York City.

NEW YORK—Starbucks says its mobile app that lets people order and pay in advance will be available will debut at some locations in Canada next month.Starbucks on Tuesday said it is now offering its sales-boosting Mobile Order & Pay service in all of its more than 7,400 U.S. company-operated shops, completing its nationwide roll-out about three months ahead of schedule. The Seattle-based coffee company has emerged as the largest food chain in the Manhattan borough of New York with 150 outlets. (Stephen Chernin/Getty Images) Mobile order-and-pay is still rare, but could become more common as fast-food chains look to keep up with changing expectations. The expansion includes some 3,400 cafes—including those in major cities such as San Francisco, Boston, New York, Chicago and Washington, D.C.—and extends the service to Android mobile device users.

A: You open your app and in the upper right hand corner, you’re going to be able to click on a new tab that says “Order.” When you click “Order,” you’ll be able to browse and send that order to whichever store you select. Those help customers customize food and beverage orders, check local inventories for the availability of product and accurately calculate pick-up times. “We’re hearing (from users) that is creating a whole bunch of new occasions” to visit Starbucks, Brotman said. In particular, he said, it makes it easier for time-crunched workers and parents to drop in and for speech- and hearing-impaired customers to customize orders.

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