Storage Giant Seagate Unveils Ultra-Thin Seven, Wireless Portable Hard Drives

5 Jan 2015 | Author: | No comments yet »

Seagate Celebrates Thirty-Five Years of Storage Innovation With Launch of Seagate SevenLAS VEGAS, Jan 04, 2015 (BUSINESS WIRE) — Seagate Technology plc STX, -0.72% a world leader in storage solutions, today unveiled two new storage products for the home, Seagate Personal Cloud and Seagate Personal Cloud 2-Bay. The new Seagate Wireless offers more space to carry everything consumers want on their mobile devices and alleviates the challenge of running out of storage space on smartphones and tablets.

What differentiates these two Personal Cloud drives apart is how easily they can stream content to smartphones, set-top boxes, tablets, PCs or televisions via the Seagate Media application. Seagate Wireless provides a solution to stream your favorite HD video on your Android Tablet or Smartphone, iPad, iPhone, Kindle Fire, Windows 8 computers and Windows RT tablets. As consumers increasingly back up their data to local SSDs and to cloud storage located elsewhere, one might wonder why consumers should continue investing in hard drives. The simplicity of the industrial design of the Seagate Seven pays tribute to the roots of computer storage while simultaneously celebrating the latest advancements in storage innovation. The premium all-metal enclosure highlights the essence of a bare hard drive, Seagate’s core competency for over 35 years. “Seagate has been providing the world with storage since the modern origins of computing history,” said Mark Whitby, senior vice president of Seagate Branded Group. “Seagate Seven is designed to speak to this history, while looking forward to the future of where storage technology is headed.

This statement product combines advanced storage research and development with world-class industrial design to create the slimmest way to carry 500GB of data. Is that a compelling enough argument, or as venture capitalist Fred Wilson argued, did we truly “kill off the file” in 2014, replacing it with social networks and streaming services?

The deep draw process allows for the all steel enclosure to be shaped in a method that the material could not be any thinner and still hold the structural integrity needed to perform as an external portable storage device. Seagate has found itself overtaken in recent years by Western Digital in terms of revenue and market share; WD now ships about 45 percent of the world’s hard drives. The low profile motor technologies used in the bare drive are designed to include extreme Gyro handling capabilities with tablets and thin computing in mind. Additionally, Seagate Wireless can be used to enjoy video, photos, music and even documents on the big screen via Apple Airplay, Google Chromecast, or an app designed specifically for Samsung and LG Smart TVs and Roku players. The Mirror’s mirror finish may be superfluous — even if the glass doesn’t shatter, dropping a hard drive on a hard surface is bad news — but the design is certainly eye-catching.

Both the Mirror and Seven connect using USB 3.0, a Seagate spokesman said. “You have to look twice to discover the LaCie Mirror’s true ambition,” said Pauline Deltour, the French designer who helped design the Mirror. “Covered by mirrored glass, it’s first an elegant and functional object, and only on second glance is it revealed to be a slim high-performance hard drive.” Seagate’s wireless drives also recognize the fact that more and more people are storing their files in the cloud—and yet, when it comes time to stream a large file to a local PC, most balk at the time and effort to do so. The Personal Cloud 2-bay—designed with two internal drives—is configured out-of-the-box to automatically duplicate all content stored on one drive to a secondary drive for double protection and greater peace of mind. They will ship later this month. “Given the abundance of handheld computing devices there has been a trend of accessing content and content via cloud storage,” said Stephen Baker, vice president at the NPD Group, in a statement. Seagate, Seagate Technology, Seagate Seven and the Seagate logo, are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries.

Like the existing WD MyCloud line, Seagate’s Personal Cloud uses a free Seagate Media app to securely access music, videos, and documents from the drive. You can also set the drive to backup its contents to Amazon S3, Box, Baidu, Dropbox, Google Drive, and more; or else take what you’ve uploaded to that drive and store a local copy. The hard drive industry has seen a shift from local drives tucked inside a PC to massive amounts of storage whirring away anonymously insider servers.

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