Surface Book vs. Retina MacBook Pro: Premium Laptops Compared

7 Oct 2015 | Author: | No comments yet »

Competition for Microsoft lineup, which targets high end.

NEW YORK (AP) — The success of Microsoft’s fall lineup of devices will ride on the company’s ability to convince people who got free Windows 10 software upgrades this summer to spring for new devices — specifically, Windows devices.

Windows 10 Mobile was originally set to make its debut alongside the desktop version of the software back in July, but Microsoft confirmed in May that this wouldn’t be the case while failing to reveal when the update would arrive. “Because we’re treating Windows more like a service, this allows us to release Windows 10 on different devices and customers at different times,” the firm said. “For phones, Windows 10 will arrive later this year – both on new devices and upgrades for existing Windows Phone 8.1 devices.” It’s no wonder Microsoft was being coy, as the company has confirmed this week that the software won’t be arriving on Lumia devices for another two months. Microsoft Corp. on Tuesday unveiled a new laptop, a tablet, three phones and a fitness tracker meant to keep people tied to its array of online services. If you don’t want to wait till then, Microsoft announced this week the first two devices to run Windows 10 out of the box: the Lumia 950 and Lumia 950 XL (above).

The Redmond, Washington, company is hoping to build on a successful summer launch of Windows 10, which Microsoft says is now in more than 110 million devices. Both devices also offer 32GB storage expandable up to 2TB via microSD, 3GB of RAM and 3,000mAh and 3,340mAh batteries respectively. µ THE NEXUS 6P is the first truly premium Android device from Google. Last year’s Nexus 6 divided opinion with its bulky design and lacklustre features, but the firm is hoping that its successor, with the premium case and next-gen specs, will finally fill the void for those after a stock Android device.

Users can attach a regular monitor, keyboard and mouse and work with apps on the phone just like you would on a Windows 10 desktop. (AP Photo/Richard Drew) (Richard Drew/AP) “It’s not about the mass market. The Huawei-built phone offers an aluminium unibody case, which feels plenty high-end enough in the hand, but somewhat lacking compared with the iPhone 6S and Galaxy S6 thanks to its matte plastic finish.

In closing a nearly two-hour event in New York, CEO Satya Nadella said the latest devices are part of Microsoft’s vision “to move people from needing Windows to choosing Windows to loving Windows.” The surprise announcement was a new Surface Book laptop, which comes after Microsoft has been touting its Surface tablets as replacements for laptops. There’s a fingerprint sensor on the rear which, while we were unable to try ourselves, appeared much speedier than that on the iPhone 6 during a demonstration. During the launch of the Mac Pro in 2013, marketing head Phil Schiller got back at critics with the comment, “can’t innovate, my ass!” Innovation would come across as a clichéd term.

This will make your drawer full of microUSB cables largely redundant, but Google claimed that this new standard will allow you to get seven hours of battery life from just 10 minutes on charge. Although the new devices are more expensive than Apple’s entry-level MacBook Air laptop and iPad tablet, Microsoft is targeting those who need more horsepower.

Microsoft shared how innovations in manufacturing the Surface and its new devices came from the Microsoft Hardware Design Lab that specialises in ergonomics and newer designs across its hardware products. When Microsoft acquired Nokia and in the post-Stephen Elop era of Microsoft, he took over as the lead for Surface, Lumia, Xbox, wearables and HoloLens. We’ve yet to test it thoroughly, but Android 6.0 also brings a new charging speed indicator, new window animations, improved notifications, faster app search and a battery-saving mode called Doze. Similar to the Surface, the new phones are aimed at power users who need the flexibility to perform tasks on larger screens, along with compatibility with Windows apps they might use at work.

Microsoft has done a great job “to at least get Microsoft into the conversation among consumers, (but) this is going to be a long road for Nadella as Microsoft plays major catch-up,” said Daniel H. Microsoft also teased Xbox One games and console bundles and demonstrated its upcoming HoloLens virtual-reality device by showing a “mixed reality” game that combines animation with real-world objects.

We believe, this would trigger a new wave of innovative products by Google and Apple, which would probably be the best thing to happen in the tech space in recent times.

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