Surface Mini Was Real, and ‘It Was Awesome’, Says Microsoft

27 Oct 2015 | Author: | No comments yet »

Microsoft opens the doors to its New York City flagship store.

At first glance, you might think it looks an awful lot like a certain other tech company’s flagship retail stores, including this one just a few blocks up the street. On hand for the store opening and ribbon cutting ceremony were Surface boss Panos Panay, Microsoft COO Kevin Turner, store manager Bill Madden, deputy mayor Richard Buery, and New York City’s first-ever chief technology officer, Minerva Tantoco. On the second floor is the Answer Desk, Microsoft’s answer for Apple’s Genius Bar, where customers can get technical help and general troubleshooting assistance. The new Microsoft Store, on the other hand, has somewhat darker wood tables, and the walls feature a lot of blue, and a few other primary colors, in addition to white.

The third floor is pretty interesting, as it’s exclusively dedicated to showcasing devices from Dell and its Alienware gaming business. “The Dell Experience at the Microsoft Store,” as it’s being called, already stocks brand new products like the XPS 12, 13, and 15 — all of them running a Signature, bloat-free version of Windows 10. It’s basically a giant desk near the back of the store where you can go to talk to a Microsoft representative about the problems you’re having with Microsoft products.

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