T-Mobile guarantees $15 monthly pricing on this iPhone and next one

28 Jul 2015 | Author: | No comments yet »

Next Un-carrier Amped doubles down on Apple with Music Freedom expansion, new iPhone upgrade offer.

NEW YORK—Last year, T-Mobile began letting consumers stream music for free on a number of popular music services, including Pandora, Rhapsody, iHeart Radio, Slacker, and Spotify. T-Mobile CEO John Legere wrote in a blog post that Apple Music was the number one requested addition to Music Freedom, counting for 80% of the requests that arrive via Twitter.

T-Mobile also announced that if you buy an iPhone 6 (16GB) or 6 Plus under a current $15 or $19 a monthly promotional pricing plans that last until Labor Day and then Apple in the fall says brings out a new iPhone, you’ll be able to trade in that 6 or 6 Plus—assuming it’s in working order—and buy Apple’s new handset for the same $15 or $19 monthly price. You’ll pay those sums over 18 months, after which you can swap the device for a new phone under a new 18-month payment plan, or you can pay off the difference in the value for that phone. “This time of year, everyone’s waiting to make a move, waiting to see which devices are coming next. `Will the next one be better?’ `Should I go for it or wait?’ Today, we’re solving all that and ending the wait–in a big way,” Legere wrote. The latest promotions “amp” up some of the Un-Carrier initiatives that have T-Mobile on the heels of passing Sprint as the number three wireless carrier in the U.S. That could happen as soon as Thursday when T-Mobile announces its latest quarterly earnings.Indeed, T-Mobile US had 33.4 million customers in the first quarter of 2013 when the Un-carrier campaign started. John Legere wrapped up his string of Un-carrier Amped news by revealing that today’s announcement is the last of this summer’s Un-carrier Amped action.

That’s kind of a bummer, but the magenta CEO does promise that he’s listening and that T-Mobile “won’t stop making our Un-carrier moves better.”

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