T-Mobile launches Advanced Messaging service, rivals Apple’s iMessage

23 Jul 2015 | Author: | No comments yet »

Mobile Advanced Messaging Features Might Bring You Back To Texting.

The U.S. carrier announced on Wednesday that it’s adding a slew of new features to the native SMS app with the Advanced Messaging — a service that will run on top of the text messages app pre-installed on the Samsung Galaxy Grand Prime.

In a blog post, T-Mobile US CTO Neville Ray said the T-Mobile Advanced Messaging service includes one-on-one and group messaging that is conducted in “near” real-time; the ability to see when others are typing, when a message is delivered and read; the ability to share high-resolution photos and videos up to 10 megabytes in size; and works “across all devices, makers and operating systems – and wireless operators”.This will come as welcome news for people – like myself – who have experienced the problems caused by so many messaging apps on siloed platforms that don’t work well together.T-Mobile has often been on the vanguard of new services such as VoLTE and now Advanced Messaging, so it will be interesting to see how the other carriers respond and how long before they do. By the way, the Samsung phone’s name is real — and it’s already available on T-Mobile’s online store and retail outlets nationwide with price tag of $189.99 unlocked, or $7.92 per month for 2 years.

This is largely thanks to Advanced Messaging being built on Rich Communications Services standard, a GSMA messaging standard that other carriers may adopt in the future. Advanced Messaging is basically text messaging with some of the benefits of using a chat app sans, you know, the app part – meaning you can enjoy the features regardless of whether the person your messaging insists upon texting, and texting only.

Advanced Messaging, which T-Mobile said runs on a standard that any carrier can use, allows you to fire off group messages or have a near-real-time chat with another person. Sprint also half-heartedly offered an RCS-compatible downloadable third-party client in 2013, at which point wireless analyst Dean Bubley termed RCS “an undead Zombie technology… we’ve still got a few lonely operators kicking over its rotting corpse at the moment”.

Today, T-Mobile announced a new feature for its customers that addresses a number of those limitations while still preserving the ease and ubiquity of standard text messages. Instead of looking to the past with SMS and MMS, however, Advanced Messaging takes some cues from modern messaging services like Facebook Messenger, Skype, Snapchat, and even Apple’s iMessage.

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