T-Mobile’s video free-for-all: Everything you need to know about Binge On (FAQ)

11 Nov 2015 | Author: | No comments yet »

Binge on: T-Mobile exempts streaming video from some data caps.

T-Mobile USA will exempt a list of video streaming services from monthly data caps with Binge On, a feature that could let some subscribers watch more clips and shows without buying a more expensive plan.PHILADELPHIA (CBS) — The country’s third-largest wireless carrier is making a play to woo customers from Verizon and AT&T- and it’s all about streaming video.The Bellevue-based cellphone service provider said that watching video on Netflix, Hulu, HBO, WatchESPN and about 20 other apps no longer would count against mobile data usage.

Those users will have to be happy with DVD-quality video, though, because that’s all they’ll be able to get on those services if they switch on the Binge On setting. T-Mobile already exempts many streaming music services from data limits, but audio does not use as much data as video — a few hours of which can quickly eat up an entire month’s allotment under some plans. And when you’re mirroring to a big screen, say with a streaming stick that’s not on the mobile network but on Wifi, the Wifi (and higher-definition video) takes over automatically. The move by the Bellevue-based carrier is meant to satisfy growing demand for mobile video while stemming the rise in penalties for going over data caps. It’s an attractive proposition for consumers, and T-Mobile said it can pull the offer off without overwhelming its network and undermining profits because it’s working with media companies to optimize their apps.

T-Mobile’s competitors don’t have anything similar. “Customers have a huge and increasing appetite for new and innovative ways to use their smartphones,” T-Mobile Chief Executive John Legere said. “But what I see is there’s amazing content being created, but it’s being created for movie and TV screens. A big, big portion of data is wasted.” T-Mobile’s new system pushes for video streams, which will come in 480p resolution, to be three times more efficient in data usage. Not counting certain content against data caps has raised net neutrality concerns among some critics who worry the practice could give entrenched content providers an edge over new and smaller competitors. T-Mobile says it has advanced software to distinguish video from other types of data but it can’t pick out certain kinds of streams, such as those that use the HTTPS secure Web format. The carrier’s Music Freedom service, introduced earlier this year, has grown to cover more than 95 percent of music streaming services, the company said.

Among his jabs: Video streaming from Verizon’s new Go90 app and AT&T’s DirecTV app will be covered by Binge On. “Just because we can,” Legere said. Legere dismissed concerns over the limit to DVD quality, saying the resolution of 480p is perfectly good for viewing on a mobile device and users can deactivate Binge On when they want to stream video from their phone to a TV. The carrier is exploring new compression technologies that should allow higher resolution with the service in the future, said Neville Ray, T-Mobile’s CTO. Subscribers who still have unlimited data plans also benefit from Binge On, because it gives them unlimited streaming when using the phone as a mobile hotspot, T-Mobile says.

Starting in January, those subscribers will also get one free video rental per month from the Vudu service. “If offering exemptions is so easy for T-Mobile, why do we need the caps in the first place?” Free Press Policy Director Matt Wood said in a prepared statement. “Exemptions for selected streaming-video services prove there’s no legitimate reason to impose data caps.” It eliminated two-year service contracts and the device subsidies that came with them, began allowing more frequent upgrades on phones, started handing out free, high-end Wi-Fi routers and opened plans to cover all of North America. Legere acknowledged investors have raised concerns about T-Mobile handing “stuff out for free.” But he counters that it’s causing consumers to switch to T-Mobile. Indeed, other carriers have copied some of T-Mobile’s changes, and the company has captured more customers than it has lost to other carriers for 10 straight quarters, Legere said. “This makes huge economic sense,” Legere said onstage. “Both investors and customers are going to be real happy.

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