T-Mobile undercuts competition with $5-per-month iPhone upgrade plan

24 Sep 2015 | Author: | No comments yet »

Apple halts iPhone 6S pre-orders.

Desperate for a new iPhone but have no money to spare? BELLEVUE, Wash., Sep 23, 2015 (BUSINESS WIRE) — On the cusp of iPhone 6s and iPhone 6s Plus availability, T-Mobile today announced it’s doubling down on what was already an unprecedented offer on your new iPhone – unveiling an absolutely unbeatable $5 a month for iPhone 6s 16GB and $9 a month for iPhone 6s Plus 16GB with JUMP!The flamboyant Legere broke the news shortly before unveiling a promotional offer whereby iPhone owners can trade up to an iPhone 6S at T-Mobile on opening day—Friday, Sept. 25—for as little as $5 per month. Sales of the new phones begin at 8 a.m. local time in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US Apple says it will have product in stock for walk-in sales, and is advising customers to come early.

This new offer is unmatched in the industry, building on an already record-breaking pre-order performance over last year at T-Mobile. “With these incredible $5 and $10 a month deals, we’re giving customers just one more reason to come to T-Mobile,” said John Legere, president and CEO of T-Mobile. “This is a deal that only the Un-carrier could create, let alone make into a reality – and the crazy demand we’re already seeing tells me the carriers’ customers just aren’t buying their BS anymore. John Legere, the chief executive of the T-Mobile who has been known to battle with rivals on social media, said that the company is seeing “crazy demand” for iPhone preorders. Wireless carriers have been replacing traditional two-year contracts that include smartphone subsidies with installment plans that spread the price out and encourage swapping out phones. Apple has also taken aim at wireless companies, announcing recently that it would finance iPhone sales directly to customers for the first time without requiring them to be tied to a particular carrier. The Un-carrier’s also doing right by those customers who already pre-ordered their new iPhone with trade-in, giving them the same great offer with an upfront bill credit.

Why this matters: Other carriers also offer inexpensive upgrade plans if you prefer to lease a phone rather than own it outright, but T-Mobile’s latest promotion is by far the cheapest. That offer marks a sharp turn in the relationship between Apple, which needs to sell tens of millions of new phones each year, and wireless giants that rely on the iPhone to attract customers to their cellular plans. On Demand and your trade-in: When you sign up for the introductory price, you keep it for the full length of your JUMP! on Demand agreement for as long as you use that phone on T-Mobile – no price increases! Legere said the company had already surpassed the 2.1 million net subscriber additions it posted in its previous quarter with nearly two weeks remaining in the current quarter.

You can buy a watch online, but if you buy in-store, T-Mobile will sell you a Sport edition for no money down and no interest, with monthly payments of $14.54 for the 38mm model and $16.62 for the 42mm version. September is particularly significant time period for wireless carriers with the launch of Apple’s new iPhone as well as the annual return of vacationers and students that stirs up subscriber activity.

The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. It currently serves approximately 59 million wireless customers and provides products and services through approximately 70,000 total points of distribution.

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