The best Android smartphone gets better

28 Jul 2015 | Author: | No comments yet »

Find Your Perfect Moto Match with the All-New Moto G, Moto X Play and Moto X Style.

NEW YORK — Motorola is refreshing its Android smartphones with better cameras and other improvements as it seeks to lure customers who want lower-cost alternatives to leading smartphones from Apple and Samsung.At a multicity live-streamed launch event this morning, Motorola unveiled three new smartphones with a sharp focus on personalization, contextual awareness, and selfies.Motorola announced three impressive phones this morning, with options ranging from a surprisingly appealing low-cost device to a surprisingly inexpensive high-end device. These new models — the Moto G, Moto X Play and Moto X Style — will appeal largely to people who have to pay full prices for phones, rather than discounted prices that come with two-year service contracts. “We’re about delivering great mobile user experiences at a price that doesn’t break the bank,” Motorola President Rick Osterloh said in an interview.

According to the company, its bargain-priced Moto G is the best-selling smartphone in company history (the title of bestselling phone goes to the Razr, of course!). And nearly 1 in 5 people would be more willing to give up seeing their significant other, showering or sleeping than having to go without their smartphone for a weekend1. Motorola hasn’t announced prices for the Moto X models, but they are expected to be a few hundred dollars cheaper than high-end phones, which cost $600 or more without a contract. To set itself apart from the pack (most notably the Samsung Galaxy line, at which Motorola executives repeatedly took digs), the company is drastically improving its phones’ cameras, making them easier to personalize and throwing in features like location-aware silencing, waterproofing, and turbo-fast battery charging. In touting improved cameras, Osterloh was careful to say that they will deliver some of the best pictures “at this price point.” Apple and Samsung, in particular, have been advancing phone-camera technology with better auto-focus and low-light performance.

They desert us with a dead battery when we need them the most, embarrass us during important meetings, and pester us while we’re driving, demanding we take our eyes off the road to pay attention to them. And they are both destined to be very good, very popular, hot-selling phones. “It seems like the name Pure Edition sort of embodies that,” says Jim Wicks, SVP Consumer Experience Design at Motorola. “There’s no bloatware, there’s no extra stuff on the back end that you get with carrier requirements. This is obviously a common sticking point for many consumers (my iPhone 5S barely lasts through lunchtime some days), and Motorola is leaping at the opportunity to market its new devices as being more reliable and easier to fit into our lives. Motorola is also pushing its Moto Assist, a location-aware, Siri-style personal assistant that knows to read messages out loud when you’re driving and not be so talkative when you’re in a movie theater (or any other predefined location). Just as impressive, its 5-inch touchscreen reacts quickly and accurately even when it’s soaking wet. “The nanocoating means that if water gets inside the device, it repels it, and it can drain out,” says Wicks. “We’re also sealing the phone on the inside so that consumers don’t have to deal with it.

Other phones would use an external seal so the user would have to put in a grommet.” In terms of speed and specs, the camera on the new G is impressive. They don’t always win on power alone, but that’s why it’ll matter much more how these phones — and particularly their cameras — handle when put to the test.

That kind of resolution seems problematic for a phone with just 8GB of internal storage, but rest assured that there’s a MicroSD slot in this thing just like the higher-end Pure Edition. Although the Moto G’s 720p screen certainly looks less sharp than its upper-tier stablemate, it’s still very usable, and you probably won’t even notice the difference unless there are fancier phones nearby.

Still, it is an incredible bargain: Near-stock Android, a nice camera, a waterproof body, expandable storage, and a solid 2,470 mAh battery that should last you all day, all for less than $200 (for the 8GB version) off-contract. With an all-day battery3, it won’t ever bail on you when you need it most and it’s ready to capture new memories with a flick of the wrist with a 13 megapixel camera. This is for two reasons: It has less of a bezel than most phones so the front is practically all screen, and its edges feel skinny despite its curved back. “We feel that the display-to-body ratio is very important,” Wicks explains. “It’s really near and dear to our design strategy. And now, Moto G can complement your personal style even more with customization options on Moto Maker4, our online design studio where you can pick the colors, memory and accents to make your phone as unique as you are.

To my hand, the volume controls and power button on the right edge of the phone felt like they jutted out a bit too much—and they’re kind of sharp—but I’d probably appreciate that while trying to operate it in my pocket. Motorola says you should easily get a full day out of its 3,000mAh battery, and the company also says the TurboPower charging is the fastest in the smartphone domain. And living up to its name, get all the power you need for gaming, streaming and multi-tasking at the speed of life with a Qualcomm® Snapdragon™ processor. Motorola also claims that the X Pure Edition’s 21-megapixel camera is the best in the premium smartphone class, citing a DxO Mark rating that puts it ahead of the iPhone 6 and iPhone 6 Plus.

If anything, all those megapixels will give you a lot of room to zoom digitally and crop without affecting image quality, although they’ll also take up a lot of space on the phone. Make yours a true reflection of you by choosing from a variety of vibrant colors or authentic materials including new Saffiano leather and real wood with unique grains. And when your battery needs a boost, the world’s fastest charging smartphone5 will get 10 hours of power in just 15 minutes of charging with TurboPower.

You can take crystal-clear photos and video with the 21-megapixel camera or look your best in selfies or video chats with the 5-megapixel front-facing camera featuring a wide angle lens and selfie flash. How to buy & pricing that fitsThis is our biggest Moto G launch yet, with availability in more than 60 countries throughout North America, Latin America, Europe and Asia Pacific starting today.

Check your local websites for pricing, but one thing is certain, we’ve made sure that every Moto phone is offered at an amazingly competitive price and delivers premium value. We’ll share news for Asia Pacific, including more on China and India, later this year. 2 Designed to withstand immersion in up to 3 feet/1 meter of fresh water for up to 30 minutes provided the back cover is properly sealed. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns. 5 Based on average smartphone charging rate (mA) in the first 15 minutes and over the entire charging cycle.

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