The Story Behind The New Pebble Time Round

24 Sep 2015 | Author: | No comments yet »

Pebble Shows Off Slim ‘Time Round’ Smartwatch.

The smartwatch pioneer, who got its start on Kickstarter, announced Wednesday that it’s introducing the Pebble Time Round, which has a similar display to the Moto 360 and Huawei watch.On those occasions when someone says a particular smartwatch isn’t on the chunky side, he or she generally means that it’s not as thick as . . . a thick smartwatch.

Announced this morning, Pebble co-founder and CEO Eric Migicovsky was interviewed on stage by our own Greg Kumparak at Disrupt SF to share the story behind this new watch, and what’s currently happening at the company. “We’re not going to eliminate the other products — this is part of our product offer,” he said. “There isn’t going to be one smartwatch, one wearable, one form factor for everyone. Leave the phone in your bag and bring notifications, messages, incoming calls, and music controls to your wrist.” The new watch comes in a variety of finishes, including black, silver, and rose gold.

So how could the company make the watch so much smaller? “The one thing that I do acknowledge is that Pebble is well known for its amazing battery life. It feels less like a gizmo, and more like a fashion wristwatch that happens to incorporate a screen for offer apps, notifications, and customizable faces. It is still better than the Apple Watch, the Samsung Gear S or Motorola’s Android watches, but you will have to carry your cable whenever you go on a weekend trip.

It claims up to two days of life per charge for the Round—brief by Pebble standards, but still longer than many other models on the market. (The Round incorporates new fast-charge technology, which can give you a day of life from 15 minutes of charging.) The screen is small, too: a little less than an inch in diameter, surrounded by a sizeable ring. That creates a difficult chain of commands.” Like Apple, Pebble in this unique position in that it controls both hardware and software, letting the company control the user experience. The watch isn’t a high-end piece of jewelry in any of its incarnations, but the craftsmanship appears to be quite good—and between the case and strap options, it offers far more aesthetic variety than earlier Pebbles and most competitors. When asked whether Migicovsky would be ready to sell his company, his answers were vague. “Those are things that could happen in any startup,” he said. “You need to build something that people want.

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