This Apple Watch ‘ad’ may make you profoundly uncomfortable

23 Mar 2015 | Author: | No comments yet »

Apple Watch kicks rival fitness devices out of stores (+video).

Social media and commentators went wild discussing the whopping price tag and whether it made sense for Apple to pit its 18 karat gold model against the stalwarts of the Swiss watch industry.

Last week’s news conference to formally announce the company’s first major product since the death of Steve Jobs four years ago seemed, to me at least, to carry an air of sophisticated desperation.The is a novel product in Apple’s lineup for more reasons than one, but the sheer range of options available to prospective buyers may be among the most challenging to wrap your head around. Apple CEO Tim Cook and his supporting cast spent way too much time showcasing the shiny metals and multiplicity of bands that Apple hopes will make its smart watch more than just a gizmo unable to do much of anything without an iPhone connected to it, like a dummy to a ventriloquist.

Have no fear, we’ve got a handy guide to help you pick a version based on your which of the broad archetypes described below you identify with most. And has the Apple device now become an investable timepiece – like some of its luxury counterparts? “You are talking about a mass product and on the other hand exclusive watches which are crafted by one person making the piece. Though the Apple Watch won’t officially debut until April, Apple’s smart watch has already begun to make its mark on the nascent smart-watch market, particularly in the fitness arena. Cook emphasized that the three versions of the new watch come in aluminum (or “aluminium,” as Apple’s British designer Jony Ives eloquently intoned in his narration of a video about it), stainless steel that the company says is “cold-forged to make it up to 80 percent harder” and 18-karat gold that’s “twice as hard as standard gold.” Who cares?

It is a different market,” Geoffroy Ader, managing director of auctioneers Antiquorum Online, told CNBC by phone. “My feeling is that it is difficult to predict if it will retain its value. Apple stores on the West Coast have stopped selling Nike+ FuelBand, FitBit, and Jawbone Up24 bands in anticipation of the soon-to-be-released Apple Watch, which heavily touts health-monitoring features. If you’re just starting out in college then you’re probably looking at budgetary limitations, but you’re probably also interested in fashion and having something that goes with everything.

Even if the gold was forged in the fires of Mount Doom, as one online commenter quipped, it would add maybe $3,000 to the price (making it still 10 times more expensive than the $349 entry-level Sport version). Cook also boasted about the Sport version’s fluoroelastomer band, which sounds exotic but turns out to be synthetic rubber that has been used for more than half a century for seals and O-rings in car engines and other machines.

Like all the Sport models, it ships with Apple’s new fluoroelastomer synthetic rubber band, which is designed to hold up well in a range of different environments and use settings, so it should be fine at the gym, at the library and at the… party house? The electronic part of the watch is same as the cheaper $350 aluminium model, but the higher price is down to the inclusion of the precious metal and aim of exclusivity. It wasn’t a total surprise, given that FitBit has had its qualms about Apple’s iOS 8 HealthKit, and wouldn’t be adopting the software for its popular fitness-tracking smart band. A number of smart watches running the Android Wear system have the same key features, like notifications of incoming calls and texts so you can ignore them.

The stainless steel case is eye-catching but not showy, and the band is probably one of the more comfortable of Apple’s strap options, while again, not costing an arm and a leg. The Swiss company responded by unveiling plans on Thursday to bring out a smartwatch of its own, but not with the full features of companies like Samsung or Motorola. Nike recently trimmed its FuelBand division, and, currently, the section of the website devoted to the FuelBand features the app, with little mention of the band itself. Having concluded that its first-generation watch isn’t going to wow people with its technology, the company is positioning it as the must-have fashion accessory of 2015.

Nike has always focused more on iOS than Android, only recently announcing an Android app – plus Apple chief executive officer Tim Cook sits on Nike’s board of directors. Jawbone made the updates to HealthKit when iOS 8 was released, offering users the ability to connect their fitness information to the iPhone if they chose. The next iteration of the Jawbone band, the Jawbone Up3, has reportedly been in the works, though the release date has been continually pushed up and there is no word where it stands today. This is a super light device, so you likely won’t even notice it’s on your wrist unless it’s giving you reminders about all those important appointments you have to keep, like the one for picking up junior after soccer practice.

In newer versions of Office, or the stand-alone Word program, make sure the Home tab is open in the ribbon menu at the top, then click on the arrow at the bottom right corner of the Font group. With Samsung’s Gear and LG’s G Watch, major Android players are getting into the smart-watch game, often with health monitoring features as a prominent selling point.

I highly doubt your monocle is either inexpensive or functionally required – plus you’ve made a fortune as an enterprising industrialist, so why not indulge? I wouldn’t buy a more-expensive Blu-ray player right now, because you’d just have to get another one later this year when 4K Blu-ray players hit the market.

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