This is how ‘Shenmue 3′ raked in over $6 million on Kickstarter

19 Jul 2015 | Author: | No comments yet »

Shenmue III Kickstarter ends with record-breaking $6.3 million total.

It’s an idea that would’ve seemed absurd just a few months ago, but not only is there definitely going to be a Shenmue III but it’s become one of the biggest Kickstarter projects in history.Shenmue 3 is now the most financially successful gaming Kickstarter in the crowdfunding site’s history, passing the $5 million mark Friday with less than 12 hours to go before its deadline. It’s not actually the biggest video game-related total on Kickstarter though, with flop Android-based microconsole Ouya having somehow pulled in $8.6m.

Card game Exploding Kittens is just ahead of that, followed by the Pebble smartwatch, a high-tech drinks cooler, and a second Pebble campaign that ended on $20.3m. You may think that Castlevania’s rebirth by one of its original creators would have more mass appeal than Shenmue 3, but you can’t count out the many factors playing in the newer game’s corner. The first two Shenmue titles, hailed as early examples of open-world gaming done well, were released on Dreamcast — a console that met its untimely demise after Sega decided to get out of the hardware business for good in 2001. The stretch goals added more gameplay elements and an expanded combat system, although creator Yu Suzuki had planned for features for a target of $11 million and beyond.

Although the details are still unclear Shenmue III does have outside backing from Sony and others, so it’s more than possible that they will now offer to make up the difference. It also probably didn’t hurt that Shenmue 3’s Kickstarter campaign was announced/kicked off during Sony’s E3 press conference in mid-June, when tens of thousands of people were tuned in online. In the project’s FAQ, its creators said they have secured additional funding to make the game happen — but if the Kickstarter hadn’t succeeded, Shenmue 3 wouldn’t go forward.

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