This is why your Facebook page is losing all its coveted likes

6 Mar 2015 | Author: | No comments yet »

Facebook To Start Removing Page Likes From Deactivated Accounts.

Facebook has announced it is to changing the way Page likes are counted by removing ‘memorialised’ and voluntarily deactivated accounts from from the number of total likes every page has. Facebook will be removing certain inactive accounts next week from Pages’ like counts, a step that will probably result in Page owners seeing a drop in likes. Instagram removed followers from many accounts in December, reducing follower counts by as much as 15% — a fact that embarrassed some celebrities into deleting their accounts entirely. Only accounts that have been manually deactivated will be caught up in the deletion, rather than ones that have been deactivated as a result of not being used. It’s something that probably should have been done since the beginning — but since it wasn’t, it’d be easy to think your Likes had dropped because of something you’d done.

Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away, according to a blog post. First, because it will improve business results, giving “businesses up-to-date insights on the people who actively follow their Page and [making] it easier for businesses to find people like their followers through tools like lookalike audiences.” At the same time, the company also wants to make business results consistent with individual users’ experiences. Many already pay attention to how many LIkes they get as an indicator of popularity with users and a glimpse into the kind of Facebook audience they have. Facebook said it already filters out “likes and comments generated by deactivated or memorialized accounts from individual Page posts.” The decrease in likes will begin March 12, Facebook said, and should continue over the next few weeks.

But the exact number of followers lost will depend on the sizes of pages — some with many millions of likes can see a huge drop from only a tiny removal in percentage terms. But while some may object to losing likes, they should remember, Facebook said, “that these removed likes represent people who were already inactive on Facebook.” If you run your company’s Facebook page and your boss gauges your performance based on whether that “like” counter keeps climbing, it’s probably a good idea to let them know what’s coming. Perhaps, it is safe to say that those with fewer likes may not even be affected while those whose likes run into a million or thereabout might just lose a few or experience a little dip.

Companies might benefit from this move, and according to Facebook, it would help businesses reap more reliable insight from their audience data, and also make it easier to find similar audiences to their followers by using lookalike tools.

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