Three takeaways from YouTube CEO Susan Wojcicki’s keynote at VidCon

24 Jul 2015 | Author: | No comments yet »

Three takeaways from YouTube CEO Susan Wojcicki’s keynote at VidCon.

YouTube Chief Executive Susan Wojcicki unveiled a series of product announcements, including a mobile redesign for the platform, during her keynote speech at VidCon on Thursday. ANAHEIM, Calif. (AP) — YouTube says it’s making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format.Google has us fascinated with yet another innovation, this time around it’s advertisements and YouTube taking videos one step closer to virtual reality. The longtime executive, who previously headed advertising and commerce at Google, received several rounds of applause as she addressed a packed Anaheim Convention Center conference hall at VidCon for the second year in a row.

According to Google Inside AdWords blog, Beer brand Bud Light is the first advertiser to use of the new feature, which runs on Google’s TrueView ad platform. Support for 3-D means wearers of headsets like Oculus Rift, Samsung Gear VR or Google Cardboard can see images in three dimensions as they swivel around to change their view. Users can use their mouse (left, right, up and down) to look around the field while using a PC, or can simply move their smartphone to shift their Point Of View 360 degrees. YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening in the next year in Toronto and Mumbai. A recent Bank of America report valued YouTube at more than $70 billion. “Ten years ago, YouTube started with a simple idea: ‘Broadcast yourself,'” Wojcicki said. “We believed that anyone should be able to create content that everyone in the world could watch.

The campaign puts viewers in the middle of three events from the brand’s Whatever, USA event on Catalina Island, including the welcome parade, a DJ-ed performance by Diplo and a 1920s themed party. We’ve gone from an era of passive entertainment into a renaissance of immersive entertainment.” The revamped app has new capture and editing tools with filters and music, vertical video playback and the “most requested creator feature: a simple way for your fans to opt in to all notifications from your channel.” “We’ve seen big name artists like Avicii and Bjork do some breakthrough things with 3-D video,” Wojcicki said. “But we want to empower all of you to chart this new frontier.” “I want to leave you all with one final message: YouTube succeeds only if you, our creators, succeed,” she said. “You’re the reason that we’re all here today; you’re the reason that VidCon exists in the first place. The company states that as soon as the ability to create 360 video became available to YouTube creators, brands immediately began experimenting with this new tool. The 360-degree Coca-Cola video celebrating the 100th anniversary of their curvy bottle had a 36 percent higher view rate than the standard video, pointed out the report.

The news was announced on YouTube Creator Blog which stated that with this feature, viewers can see the stage and the crowd of a concert or could even have a choose-your-own-adventure video where people see a different story depending on where they look.

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