Tim Cook: Apple’s sales to businesses grew 40% this year, to $25 billion

28 Oct 2015 | Author: | No comments yet »

Tim Cook: Apple’s sales to businesses grew 40% this year, to $25 billion.

On today’s quarterly earnings call, Apple CEO Tim Cook identified the enterprise market as a “major growth vector” for the company, with $25 billion in revenue — up 40% over the same period last year. Apple is great at usability and design, which makes people want to use their iPhone a lot more than, say, their company-issued BlackBerry and a clunky old Windows laptop.

But Apple is a very consumer-focused company and doesn’t have the expertise to make its devices super-friendly to the all-important IT department, with security and compliance controls or specialized line-of-business apps.

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