Tim Cook Says New Apple TV Will Ship Next Week, Orders Begin Monday

20 Oct 2015 | Author: | No comments yet »

Apple Music is catching up to competitors after only four months.

Apple typically keeps its cards close to the vest, but Tim Cook had two huge pieces of news to share Monday night at the Wall Street Journal’s WSJDLive technology conference: Apple Music has 15 million subscribers, and the new Apple TV ships at the end of next week. Apple Music already has 6.5 million paid subscribers, or about a third of the 20 million who pay for industry rival Spotify, after only four months on the market, according to Apple Chief Executive Tim Cook, who spoke at a conference Monday night. The newspaper says (http://on.wsj.com/1LAy1Mz ) in a report from Laguna Beach, California, posted early Tuesday on its website that Apple launched Apple Music on June 30 and offered every user a three-month trial period.

We will see what we do in the future,” he said, according to the WSJ’s live blog of the event. “I do think that industry is at an inflection point for massive change, not just evolutionary change.” Apple’s move makes sense as technology in vehicles has developed into an arms-race competition in Silicon Valley. Cook shared that 6.5 million of those listeners have started paying for their subscriptions, while 8.5 million people are still in the free 3-month trial period. In addition to music streaming, Apple Music also offers the Beats 1 around-the-clock radio station, curated playlists and a “connect” feature that lets users follow artists, who then share with fans special content such as new songs and behind-the-scenes photos. Why this matters: Apple watchers and music industry insiders are keeping a close eye on Apple Music’s numbers to see how they stack up to Spotify’s. Eventually, all of its subscribers will have to pay up or jump ship. “We are not announcing the numbers,” Cook said. “This is competitive information.

I can predict this quarter we will ship even more.” Cook didn’t go so far as to announce that Apple is officially working on an electric car, but he did share some thoughts on the future of the automotive industry. “When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future,” he said. “You see that autonomous driving becomes much more important. We want people to have an iPhone experience in their car.” Apple is already putting an iPhone experience in the car with CarPlay, but rumor has it the company is going much further with its own self-driving vehicle, which is expected to roll out in 2019.

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