Tim Cook shares Apple Music subscriber numbers and Apple TV ship date | Techno stream

Tim Cook shares Apple Music subscriber numbers and Apple TV ship date

20 Oct 2015 | Author: | No comments yet »

Apple Music is catching up to competitors after only four months.

“It is going really well,” Cook said during an on-stage chat on the opening evening of a Wall Street Journal technology forum on the Southern California coast. “Lots of people are liking it.” He credited a human curation element — people who fashion playlists — for creating listening experiences superior to that delivered by “zeroes and ones” of computer algorithms. “We have music experts just like the DJs when we were growing up,” Cook said, setting the service apart from entrenched rivals, such as Spotify and Pandora, which use software to tailor tunes to people’s tastes. On Tuesday, Apple announced that it has 15 million total users and 6.5 million paid users on Apple Music, the music-streaming service it launched over the summer.

Speaking at WSJDLive, The Wall Street Journal’s global technology conference, Apple CEO Tim Cook said the company has 6.5 million paying customers for Apple Music and 8.5 million customers on three-month trials. The newspaper says (http://on.wsj.com/1LAy1Mz ) in a report from Laguna Beach, California, posted early Tuesday on its website that Apple launched Apple Music on June 30 and offered every user a three-month trial period. According to FBR & Co. analyst Daniel Ives, Apple Music, which launched at the end of June, is off to a “solid start,” and he would “characterize this initial stage of the launch as a ‘triple’ in the streaming ballgame.” The service’s success shouldn’t come as a surprise, though. The new Apple TV, unveiled last month, has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.

Updated Apple TV hardware is not expected to revolutionize the television industry, but it could strike a blow to cable companies that have been in a power seat when it comes to delivering shows and other content. Apple Music launched with a three-month free trial offer, a move aimed at showing the curious iwhat Apple Music offered over more established streaming sites. Cook shared that 6.5 million of those listeners have started paying for their subscriptions, while 8.5 million people are still in the free 3-month trial period.

In addition to music streaming, Apple Music also offers the Beats 1 around-the-clock radio station, curated playlists and a “connect” feature that lets users follow artists, who then share with fans special content such as new songs and behind-the-scenes photos. Cook refused to provide figures regarding Apple Watch sales, but said the California company shipped “a lot” in the first quarter they were released and that number has ramped each subsequent quarter. Why this matters: Apple watchers and music industry insiders are keeping a close eye on Apple Music’s numbers to see how they stack up to Spotify’s.

Eventually, all of its subscribers will have to pay up or jump ship. “We are not announcing the numbers,” Cook said. “This is competitive information. Apple Music has tried to differentiate itself from its larger competitors with services like the 24-hour radio station Beats 1 , social features like Connect, and music lists curated by experts.

I can predict this quarter we will ship even more.” Cook didn’t go so far as to announce that Apple is officially working on an electric car, but he did share some thoughts on the future of the automotive industry. “When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future,” he said. “You see that autonomous driving becomes much more important. We want people to have an iPhone experience in their car.” Apple is already putting an iPhone experience in the car with CarPlay, but rumor has it the company is going much further with its own self-driving vehicle, which is expected to roll out in 2019. By targeting only paying customers, Apple is gambling that music listeners will view access to Apple’s curated lists and other services as more appealing than listening to music for free elsewhere.

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