Too drunk to drive? The city will call you an Uber

26 Oct 2015 | Author: | No comments yet »

N.J. Township Gives Free Uber Rides to Reduce DUIs.

Had a little too much to drink? In May, the Centers for Disease Control and Prevention or CDC updated its fact page about impaired driving — and it shouldn’t surprise anyone that 30 drivers die daily on the road due to driving under influence or what we call DUI here in the United States.Good news if you’re drunk an in you’re in the New Jersey town of Evesham Township – you get a free ride home courtesy of a new government-backed program. To be fair, this town of 45,000 isn’t taking the decision lightly due to the huge amount of drunken driving cases in Evesham Township — and it’s a significant step, as it would make the town the first to ever partner with the ride-sharing service in an official capacity, according to a Reuters report.

The township, whose small population of 45,000 clearly likes to party, is the first in the U.S. to make use of the ride-sharing app to curtail the incidence of drunk driving. The pilot program provided free rides to more than 350 people, which is great, considering Evesham was on the brink of hitting 250 DUI arrests in 2015 – a record-high for the town. While this approach may not work for a New York City, it may turn out to be workable for a number of other small communities looking to leverage technology for the safety of their residents.

Whitney Beall, 23, a resident of Lakeland, Florida, has got the attention of the police after numerous 911 calls have reported her “live DUI” on Periscope. Speaking of road accidents due to smartphone use, in a separate study in August, the National Safety Council announced more deaths on roads, up by 14 percent due to smartphone use. The shuttles helped decrease DUI arrests to eight in September from a monthly average of 23 from January to August, a drop of 65 per cent, Brown said. A report from Reuters on Friday revealed that a small town in New Jersey, with a population of nearly 45,000 according to United States Census Bureau, has partnered with Uber to provide free ride for drunk residents.

In consequence, the municipality has partnered up with Uber since September which has in turn reduced the DUIs arrests from 23 to 8 a month, evidently showing the success of the decision. The town is also looking into a new mobile app called BeMyDD — DD stands for designated driver — which would allow people to hire a driver to not only take them home, but also their cars. However, it’s been so successful, that a few local businesses and nonprofits have donated funds to support a second, similar program that kicked off this Friday. Based on the number of DUIs across the nation, the study suggested that the Uber X service alone could save 500 lives per year, and the nation’s economy would save $1.3 billion.

Its proposition is that it deploys two people when you request a ride home: one to drive you home in your own vehicle, and another to pick up the driver once you arrive home. But not all groups are convinced that Uber is the best solution to reduce DUIs — including some experts saying that “proper education” is still the best way to reduce alcohol-linked road accidents. Some rumor suggests, The American transportation company is planning in partnership with other municipalities to bring a similar kind of program in their location.

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