Toshiba debuts new NFC-enabled SD memory cards

9 Jan 2015 | Author: | No comments yet »

CES 2015: Toshiba announces the world’s first SDHC card with built-in NFC and FlashAir III wireless cards.

Toshiba has made some interesting announcements at this year’s CES, the latest being an SHDC card with built-in NFC (Near Field Communication) which lets you view thumbnails of the images and check the storage space on the card.In a move that showcases how innovative applications can be developed from existing technology, Toshiba has debuted new SD memory cards that have near-field communication built into them.

Toshiba has added NFC to a SDHC memory card, allowing consumers to check the card’s contents by tapping it against their NFC phone instead of plugging it into a PC or digital camera. It got its biggest bump when Apple’s iPhone 6 and iPhone 6 Plus took the technology as the basis for their Apple Pay system, opening up contactless payment options for anyone with a modern iOS mobile device across countless retail establishments in the US. You’ll need an NFC-enabled Android smartphone to take advantage of the feature, and you’ll also need to have a social “Memory Card Preview” app installed. The product is certainly a time-saver and will likely be a godsend for anyone who uses large amounts of SD cards like professional photographers, but sadly Toshiba has not yet released the new tech to the public. This new system will make it easier for photographers handling multiple memory cards to find exactly the one they’re looking for without the hassle of plugging cards into devices.

It seems a bit handicapped considering it just gives you a preview of 16 images and storage space available, two things which seem quite redundant as you already can preview images on your camera itself and the number of images which can be shot, is always indicated numerically on your camera display. Toshiba were in attendance at CES and as part of the proceedings they announced one of their new products, This is without a doubt a much-needed product, even if you did not know beforehand that you needed it. Toshiba says the new SDHC cards will be available in capacities of 8GB, 16GB, and 32GB starting in February 2015, and that the Android app will hit the Google Play Store at exactly the same time. For now, Toshiba has yet to grace the public with an estimated retail price, but industry experts expect the new NFC-enabled devices to sell briskly as long as the cost for each isn’t so prohibitive as to make it unfeasible. Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services.

Toshiba also announced its third generation of FlashAir III wireless SD cards at CES, which lets the card act as its own wireless LAN access point for sharing images to smartphones, tablets and laptops. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society. Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). The FlashAir III SD cards are expected to come in capacities such as 16GB priced at $80 or approx Rs 5,100 and 32GB priced at $100 or approx Rs 6.350.

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