Township in New Jersey partners with Uber and BeMyDD to cut its DUI numbers

25 Oct 2015 | Author: | No comments yet »

Crowdsourced Initiative With BeMyDD and Uber Reduces DUI Numbers.

Had a little too much to drink? Many people are cautiously optimistic regarding these innovative and decentralized services that show up all over the world, as part of the sharing economy model. Now, through partnerships with Uber and the mobile app BeMyDD (Be My Designated Driver), the town is hoping to curb DUI arrests by offering free rides from certain area restaurants and bars. According to a report, New Jersey’s Evesham Township was going to reach about 250 DUIs arrest in this year alone, topping all the records of DUIs arrests in that township and this led the municipality to take some ground shaking measures. In consequence, the municipality has partnered up with Uber since September which has in turn reduced the DUIs arrests from 23 to 8 a month, evidently showing the success of the decision.

The town also has deal with BeMyDD, funded by businesses and area non-profits, that allows users of the app to connect with drivers who they can hire to bring them and their car home. With the help of a dedicated shuttle service for inebriated patrons, DUI monthly average statistics have dropped by as much as 66% In the first month of this pilot program.

Moreover, the program is valid between 9pm to 2am and you have to get back to your actual residence in Evesham Township when taking the Uber ride which means that you cannot head to another bar. Services such as Uber and BeMyDD – a mobile application to find dedicated drivers in the area – will help keep the DUI numbers low, and perhaps even decrease them even further over time. All of the rides provided by either of these services will be completely free of charge, assuming the patrons find themselves at one of the 19 supported pickup locations.

However, it’s been so successful, that some local businesses and nonprofits have donated funds to support a second, similar program that kicked off this Friday. Quite a few people are still skeptical towards the idea of creating a “sharing economy”, where people will help each other, instead of relying on centralized services.

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